With technology and social media rapidly advancing, digital marketers need to stay up to date with the trends and adapt. In order for brands to communicate effectively with customers, they need to connect through the same platform - social media. People are starting to move …
Video marketing is an ever-changing industry. As shorter videos made their way into advertising on social media platforms such as Instagram or TikTok, the search for creative content that immediately catches the attention of viewers and keeps them engaged is essential. Current Youtuber and video production …
If you are trying to develop your business brand, there is something that you might want to consider investing in: the human element. But what is it? The human element is what makes a company approachable and customer-centered. Companies tend to center their marketing strategies around …
A recent article in AdAge highlights an interesting trend: Big companies are ditching their chief marketing officer positions. It’s not just CMOs themselves getting the boot—the job has always been a revolving door—but the very position itself is morphing or vanishing altogether. Johnson & Johnson, …
There are always two sides of the marketing communications profession. There’s the “creative” side, which involves copy and visuals, slogans, brand identities and campaigns. It’s what a target audience sees and interacts with via things like advertising, articles, collateral materials, point of purchase displays, signage, tweets, …
He-Man foils Skeletor’s latest plan to capture Castle Grayskull. Peace-loving hippies attend a music festival in their Volkswagen Microbus. Colonel Sanders hawks his finger-lickin’ good KFC meals. “The Candy Man,” a hit song from the ‘70s, sweetly plays over a montage of M&M ads. Great Scott! …
