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Research in Action

How do brands connect with people? They tell stories

Improving the quality of a viral video marketing campaign with a predictive model

Television reality show: common content is verbal aggression

Citizens’ Mistrust on Media Widens

How an advertisement’s tone affects audience perception

News apps on mobile phone: New challenge for print media

Issues

Featured Issues
New York Times opinion editor on future for journalists
Posted On November 15, 2022 Eva-Marie Luter and Allie Watson 0

Featured Issues
A news director’s view of local TV’s future
Posted On November 7, 2022 Delila Nakaidinae 0

Featured Issues
Black women editors discuss challenges and change in journalism
Posted On October 31, 2022 Jaylin R. Smith 1


Featured Issues
TV journalists leaving, news directors searching
Posted On October 10, 2022 Loral Winn 0

Featured Issues
Change and Challenges in Race and Ethnicity Reporting
Posted On October 2, 2022 Delila Nakaidinae and Deb Wenger 0

Featured Issues Strategies
Digital Evolution: Targeted, Authentic Videos Drive Auto Marketing Strategy
Posted On August 23, 2021 Gene A. Wright 0


Featured Issues Strategies
COVID-19 Opens The “Floodgates” For Narrative Storytelling in Video Marketing
Posted On July 26, 2021 Logan Kirkland 0

Featured Issues
Why 2021 will be Tough for Local News
Posted On December 4, 2020 Hank Price 0

Featured Issues Strategies
Covering the pandemic: What stories journalists should be focusing on
Posted On September 21, 2020 Elise Denoulet 0


Featured Issues Resources Strategies
Staying safe while reporting on protests
Posted On July 6, 2020 Iveta Imre 0

Featured Issues
Journalists armed to feel safe
Posted On June 29, 2020 Hank Price 0

Featured Issues Strategies
What “reopening” could mean for local TV news
Posted On May 25, 2020 Hank Price 0

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Older Posts

  • Featured

    • The words we use to cover the jail system
      November 21, 2022
    • New York Times opinion editor on future for journalists
      November 15, 2022

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