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Research in Action

How do brands connect with people? They tell stories

Improving the quality of a viral video marketing campaign with a predictive model

Television reality show: common content is verbal aggression

Citizens’ Mistrust on Media Widens

How an advertisement’s tone affects audience perception

News apps on mobile phone: New challenge for print media

Issues

Featured Issues
Has COVID-19 killed daily newspapers?
Posted On April 7, 2020 Hank Price 0

Featured Issues
Surviving the coronavirus coverage viewer backlash
Posted On March 16, 2020 Hank Price 0

Featured Issues
Managing the impact of political ads in TV news
Posted On February 24, 2020 Hank Price 0


Featured Issues
Dealing with (or avoiding) TV news layoffs
Posted On January 13, 2020 Hank Price 0

Issues
Democratic values struggle, fake news triumphs
Posted On January 1, 2020 Ahmed Shatil Alam 0

Featured Issues
Should TV general managers only come from sales?
Posted On November 25, 2019 Hank Price 4


Featured Issues Strategies
Photojournalist on avoiding bias in images
Posted On November 18, 2019 Tate Dye 0

Featured Issues Tools
How social media be part of saving local TV news
Posted On November 4, 2019 Tatum Dye 0

Featured Issues Resources Strategies
How to get training for TV news careers
Posted On September 2, 2019 Hank Price 0


Featured Issues
Chief Marketing Officer: Is the role realistic?
Posted On August 26, 2019 Scott Fiene 1

Featured Issues
7 misconceptions about local TV weather reporting
Posted On August 19, 2019 Chandra Clark 0

Featured Issues Research
Who wants to be a journalist now and why?
Posted On August 12, 2019 Deb Wenger 0

2
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  • Featured

    • The words we use to cover the jail system
      November 21, 2022
    • New York Times opinion editor on future for journalists
      November 15, 2022

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