Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting the steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors are working. Buy here …
Many broadcasters streamlined master control functions for their traditional linear businesses years ago by consolidating playout and traffic functions in network operations centers, or in the case of some large station groups, “hubbing” them at an individual station or third-party data center. Such moves allowed …
Innovid, an independent advertising platform for delivery, personalization and measurement of converged TV, today announced findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry. The report revealed that in 2021, CTV surpassed mobile as the channel …
CBS News and Stations today announced the hiring of the first four investigative journalists who will be based at its local news innovation lab, the recently established home in Dallas-Fort Worth for a curated team of news professionals who are empowered to experiment with next-generation storytelling, such …
Many conversations at the NAB Show revolved around the cloud, IP and hybrid environments, with vendors promoting solutions geared toward those topics. Vendors at this year’s NAB – the first trade show that many in the industry have attended in person since the COVID-19 pandemic began …
There are two definitions of the word “brand.” The most commonly used refers to an advertising campaign. Advertisers hope that “brand” messages will cause consumers to look at products in a new or different way, thus the phrases “branding campaign,” “rebranding” and the like. Think …
The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This would give it a CAGR of 12.4% for that period. What’s driving it. As with all things …
Every Monday morning, two marketing groups in two different companies get a standard report. One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are working. What other reason could there possibly be for this quarter’s 10% …
The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year. Sprout Social, the social media management …
While the number of hours that TV stations must fill has increased with the emerging demands of OTT, the syndication market has also constricted, becoming a far less reliable source of bankable content. The timing couldn’t have been worse, but some show must go on, …
Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily, the technology and data that can help are becoming more accessible. In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S., …
Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the IAB and PwC. Marketers are all-in with digital video channels …
