Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, …
In an article published this week by The Atlantic magazine, Adam Serwer writes: “Putting out statements supporting Black Lives Matter or adorning their logos with pride colors is very easy for big corporations, but such gestures do not signal a commitment to fair wages, safe …
Don Roberts Since being named VP of sports engineering and production systems for Sinclair Broadcast Group in January 2020, Don Roberts has tackled the challenge of producing coverage for Sinclair’s regional sports networks (RSNs) and Tennis Channel through the COVID-19 pandemic while also contending with several …
The way that sports are consumed is changing. We are seeing a fundamental shift in viewing habits as audiences move away from linear consumption and towards content delivered on their own terms. There is no doubt that COVID has accelerated this transition. The sudden halt to …
“Print is very welcoming. For a while, people were reading magazines online, but I have since heard a lot of people have gotten bored with that. A lot of people are working from home now and they’re on their computers all day. When they want …
You’ve probably seen the Ocean Spray guy by now — he’s skateboarding down the road while “Dreams” by Fleetwood Mac plays when suddenly he lifts into frame a large bottle of Ocean Spray cranberry juice. He nonchalantly drinks from it, then turns to the camera …
Advertising for sports gambling has rapidly become a hundreds-of-million-dollar baby for the spot television business. While there are some challenges related to creative and scheduling restrictions, the category has nowhere to go but up for quite some time to come, broadcast executives say. Brad Seitter “Sports betting …
“EXCLUSIVE: Oakland man uses machete to scare away robbers,” the headline reads. It’s a new twist on a familiar story for KGO anchor and reporter Dion Lim: Yet another attack on Asian-Americans in Oakland, California, except this time, the son of an elderly couple robbed right …
The E.W. Scripps Co. will soon launch its popular over-the-top national news network Newsy over the air as well — serving the growing free OTA market of cord-cutting self-bundlers. Newsy’s distribution over the air will make it the only American news television network with ubiquitous OTT and …
If Jonathan Adkins, who oversees the broadcast news operation at Cleveland’s WKYC, wants to see the dramatic effects of COVID-19 on TV news production, all he has to do is go downstairs. “If a year ago, you had told me I could sit in my basement …
Today, modern buyers expect you to know who they are and what they want before you even meet them. The first time they interact with you, they are looking for the exact right content at the exact right time. Your customers want you to immediately …
As broadcasters look to exploit the full potential of the ATSC 3.0 (or NextGen TV) standard, one option is using single-frequency networks (SFNs), comprising multiple transmitters strategically dispersed throughout a market, to ensure robust coverage. Almost two years ago, a new company was formed to …
