While video is an appealing channel for advertisers, there is still some lack of common agreement when it comes to strategy and metrics for video ad campaigns. One common misconception is that video campaigns need to be complex to have significant ROI. “Use video to simplify …
As part of its continued expansion across over-the-top and pay TV platforms, E.W. Scripps-owned Newsy cross-platform national news network has added its full slate of news programming to Philo, the live and on-demand streaming service. Philo subscribers now have access to Newsy’s up-to-the-minute news coverage and …
If you watched the Sept. 29 presidential debate on KTTV in Los Angeles and stuck around for some instant analysis, the first people you heard from were Jeanne Harrison, Miriam Gorbatov, T.J. Chang, Ashley Wiley Johnson, and Brett Zebrowski. Not household names, perhaps (at least …
Before COVID-19 made social distancing a must, it probably didn’t occur to many TV news execs to have their most famous on-air talent broadcast from an office via smartphone. But here we are. Out of health concerns in March, CNN regulated newsroom access to a few …
It is amazing; the horrible job many digital marketers do when reporting their work to clients. This includes both internal and external clients. Just think about how many marketing presentations and reports you’ve seen that simply contain screenshots from Google Analytics, Adobe Analytics, Adwords, Google …
Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they …
Five Oklahoma City, stations — KOCO (ABC), KFOR (NBC), KOKH (Fox), KOCB (CW) and KAUT (IND) — have begun broadcasting with NextGen TV or ATSC 3.0. Based on the same fundamental technology as the Internet, digital applications, and other web services, NextGen TV can support a …
Multimedia National Agency (MNA), a new media management firm focused on national television, radio and cable sales, is designed to serve as an extension of a station’s sales team. It is built on dedicated teams of national sales managers and other experts who provide knowledge …
As we publish this, Hurricane Delta is bearing down on the Louisiana coast — just six weeks after Hurricane Laura struck the same area with catastrophic impact and tested at least one newsroom’s grit and ingenuity to the limit. When Laura was approaching southwest Louisiana in …
With the pandemic introducing new uncertainties around this year’s voting process, the E.W. Scripps Co. is launching a wide-ranging editorial and promotional initiative to arm voters with the information and resources they need to make sure their vote counts this election cycle. Ranging from local digital …
VUit (pronounced “view it”), launched in September by its parent company Syncbak as a free, ad-supported national streaming service aiming to be the “Netflix of Live, Local, and Free,” has unveiled a new channel meant to fill a void in the current presidential election coverage: Battleground States. The …
“I think that change has been in the making for a long time. The fact that now we are also very connected to our local communities, but at the same time very open to the world, thanks to the digital revolution and the Internet; I …
