The pandemic lockdown resulted in a dramatic and immediate increase in TV viewership. As viewership increased and marketers recognized the linear relationship of being forced to stay home and watch more TV, inventory became tighter. But what can we learn from this past year about linear …
After an odd year in college sports, when schools played a modified season or no season at all due to the COVID-19 pandemic, athletes and their fans are eager to get back in the game. One TV station group is capitalizing on the excitement by …
In an age of political division and so-called “fake news,” transparency in reporting is increasingly critical as local TV newsrooms strive to retain credibility with their audiences. Dan Shelley “All journalists have is their credibility, and credibility means the ability to be believed,” says Dan Shelley, executive …
A storyteller by nature, Annalisa Russell-Smith has been a video journalist for 13 years for a variety of high-profile clients and her work has appeared in media outlets around the world, including the BBC. Russell-Smith is also a certified drone pilot, and last year became one of …
The Coalition for Content Provenance and Authenticity (C2PA), a Joint Development Foundation project established to scale trust in online content, has released a draft of its content provenance specifications for community review and feedback. Driven by a commitment to tackle online disinformation, the C2PA’s technical specifications are designed to be an open standard …
“It’s the most thoughtful approach to journalism that I’ve seen in a really long time,” says Meagan O’Halloran. “It seems like the perfect hybrid: national news with a local feel.” O’Halloran has just moved into a new office in Washington, D.C. This is her first week …
“Community as a function of business and a function of practice has been a long time coming. It’s just maturing. You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.” That was Mike …
One of the challenges for local TV newsrooms as they embrace the digital age is balancing broadcasting and narrowcasting: one size fits all versus one size fits me. Websites and apps allow for a degree of personalization that TV has never been able to match. …
Tiktok and Shopify have announced TikTok Shopping, making Shopify the first commerce platform to link with the rapidly growing social video network. This partnership boosts the social commerce landscape, a market projected to bring in up to $36 billion in revenue this year in the …
The chances are good that you’ve opened an email that instead of text displayed a prompt to play a video message. It turns out there might be a scientific reason for that. A new study on how people’s brains react to video-based sales email versus text-based …
NEW YORK (AP) — Most nights around 10 p.m. when her family heads off to bed, Carol Holaday signs onto her computer. She’s not falling down Internet rabbit holes of random information or combing through social media at her San Diego home. Holoday is signing …
While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. When stay-at-home orders and social distancing guidelines spurred the movement of customer …
