With information — and misinformation — surging around recent national events, the News Literacy Project and the E.W. Scripps Co. are again teaming up to launch a national public awareness campaign to promote news literacy and the role of a free press in American democracy. The campaign is …
The National Association of Broadcasters, the Donald W. Reynolds Journalism Institute (RJI) and the National Association of Chain Drug Stores (NACDS) today announced the launch of an online toolkit to help local journalists craft COVID-19 vaccine education messages that best resonate with their audiences. The toolkit is …
As customer data platforms evolve, there are indications that more marketing organizations are adopting them. They can see that the CDP field is maturing, with major launches like those from SAP and Salesforce last October. Overall, according to one study, the global market for CDPs …
In 1964, president Lyndon B. Johnson launched the nationwide “War on Poverty” from the small coal mining community of Inez, Kentucky. Its legislative initiatives created Medicare, Medicaid, and dozens of other programs. But almost 60 years later, Inez native Glen Hale says his hometown is …
None of us should be surprised at the number of blackouts we’ve been seeing lately. Every time a cable or satellite customer disconnects in favor of a vMPVD, both the system and their station retransmission partners suffer. vMPVDs are the common enemy. Hopefully the incoming FCC …
This time last year, no news director expected a global pandemic, but Julie Wolfe may have been readier than many when it came. The news director of Tegna’s ABC affiliate WHAS Louisville, Ky., Wolfe came up through the company’s ranks as a multimedia journalist (MMJ) and …
Wireless carriers have hailed the new 5G communications standard as a transformational technology with a broad range of potential consumer and B-to-B applications, including streaming Ultra HD (UHD) content to smartphones and TV sets, supporting ultra-low-latency cloud gaming, delivering real-time navigation information to autonomous cars …
“For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s opportunity, but it’s B2B marketing’s responsibility to take back control of the buying cycle.” Forceful words from Nick Heys, CEO of Jabmo, a global ABM platform serving industrial …
What if your 2021 resolution was to stop wasting your budget on Google Ads and start improving the profitability of your campaigns? Google tends to add more automation and complexity in their ad products. While it can help day-to-day campaign management, it comes at the price …
Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players responded to the new needs of businesses and consumers, brought …
NEW YORK (AP) — One of television’s hottest shows is also among its oldest. It’s not the first time that’s been said about “60 Minutes” since its 1968 debut. In the frenzied news year of 2020, however, the success is a tribute to both durability and …
We streamed, we Zoomed, we ordered groceries and houseplants online, we created virtual villages while navigating laptop shortages to work and learn from home. In many ways, 2020′s pandemic-induced isolation threw our dependence on technology into overdrive, snipping away at our real-life connections while bringing …
