Apple will be expanding ads to new areas of the iPhone and iPad, in an effort to drive revenue. App Tracking Transparency (ATT). Last year Apple launched ATT which allowed consumers to decide whether they would allow third-party apps to track their activity across apps. The …
No cash is exchanging hands as Nexstar Media Group acquires a 75% controlling stake in The CW Network. In a conference call with investors and Wall Street analysts Monday morning, Nexstar EVP-CFO Lee Ann Gliha said it is “no secret” that The CW is not …
As inflation soars and talk of a recession swirls, television is enjoying a banner year for election-related ad sales. Political has been so hot that some TV groups are starting to say that their political revenues will set a record this year — beating not …
The Federal Trade Commission has announced that it will consider rules to eliminate “harmful commercial surveillance and lax data security.” The Advanced Notice of Proposed Rulemaking comes even as Congress works on the American Data Protection and Privacy Act (ADDPA) which, if passed, would be …
KDSK, a Tegna-owned station in St. Louis, has just rounded the corner of its 75th anniversary on the air, and Art Holliday, its news director, has just marked 43 of those years on its staff. Those two exceptional milestones foreground this week’s Talking TV conversation with …
While the explosion in streaming live sports and scripted entertainment programming has captured networks’ attention over the past three years, broadcast news operations have been juggling digital content platforms alongside their legacy linear businesses for well over a decade. As they have gained experience in multiplatform …
You’ve heard the advice before: Be conversational, sound like a human being, don’t just read–communicate! But where do you start? For Carrie Johnson, NPR’s Justice Department correspondent, it all starts with the script. She had a career in print before joining NPR, spent 10 years at …
Online misinformation about the 2020 election drove all sorts of real-world consequences, from the Jan. 6 attack on the U.S. Capitol to the then-president of the United States getting banned […] The post How will social media platforms respond to election misinformation? It isn’t clear appeared …
Twitter announced last week they were testing a new feature that would allow images, videos and GIFs in one tweet. How it works. Multimedia tweets cannot be created or viewed on a desktop at the moment, and are only available to on the Twitter app. Additionally, …
The American Data Protection and Privacy Act, if passed, would represent federal legislation pre-empting state data privacy regulation. It’s a big deal, not least because in its current version it has bipartisan support. It’s important to emphasize “current version,” because it has been through …
Influencer marketing has outgrown its reputation as a brand awareness one-trick pony. Increasingly, brands are looking to influencers to produce user-generated content to enhance the buyer journey and using affiliate links to generate and measure sales. The influencer marketing industry will increase significantly in value …
Television stations significantly increased the number of local news telecasts and hours of news content they aired over a 10-year period, according to an analysis of Nielsen data conducted by the National Association of Broadcasters. NAB examined the number of programs classified by Nielsen as “local news” as …
