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As artificial intelligence continues to transform newsrooms, broadcast executives are navigating both challenges and opportunities in integrating these technologies into their daily operations.
TVNewsCheck’s webinar last week, “AI and News Storytelling,” brought together industry leaders to share how they’re implementing AI solutions to enhance workflows and better serve local news audiences.
The panel, moderated by this columnist, included Michael Newman, director of transformation at Graham Media Group; Colin Benedict, VP of news at Morgan Murphy Media; Amy Freeze, meteorologist and founder of AmyFreeze.ai; and Jay O’Connor, EVP of strategic initiatives at Futuri.
How AI Can Help Newsrooms Find Important Stories
One key challenge addressed by the panel was how AI can help newsrooms identify stories that truly resonate with their communities.
O’Connor discussed Futuri’s TopicPulse, which analyzes data to help newsrooms move beyond gut feelings when selecting stories. During the recent immigration protests in Los Angeles, O’Connor revealed how TopicPulse helped identify the story within the story: “While lots of people needed to and should have been reporting on the basic protest, the one story that was constantly on top was, who are these people that are actually doing the protesting? And that was the top story for about a day and a half in terms of engagement.”
Benedict sees this granular audience intelligence as transformative. “Understanding what your audience is interested in takes it to another level where you have the ability to – even at a zip code level – start to understand what
