We’ve all heard the quote from the department store owner who complained that half of his advertising dollars were wasted, but he didn’t know which half. Today, an advertiser can choose from about a dozen different video measurement services, all of which claim they can …
Ask nearly 12,000 journalists for their view of their work, and what would you find? The Pew Research Center did just that in a major project published Tuesday and found an arresting paradox. On the one hand, the journalists were well aware of a host of …
Day 1 of SMX Advanced 2022 opened today with a keynote by Jaimie Clark, VP of SEO at Centerfield. It was packed full of insights around creating authoritative content that Google ranks and searchers need. The Wirecutter migration: SEO + content + rebrand Before Clark joined Centerfield, …
NewsNation, Nexstar Media Inc.’s wholly-owned news and entertainment cable network reaching 75 million U.S. television households, will expand its live, national morning news programming with the premiere of Early Morning, a new one-hour cable newscast debuting Monday, June 27, at 6 a.m. ET. Mitch Carr Mitch Carr will anchor …
Like millions of other Americans during the early days of the pandemic, Max Frost and Max Towey tuned into CNN and Fox News for updates on the crisis. The recent college graduates and co-hosts of the policy-focused Banter podcast, produced by the American Enterprise Institute, …
Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do. This can be seen in a recent Salesforce report which found: 88% of customers say trust is more important in times of change.74% …
Gannett has decided that the time for a traditional editorial page has come and gone. Beginning in the spring and accelerating this month, the 250-title chain is cutting back opinion […] The post Gannett is scuttling daily editorial pages at its regional papers appeared first on …
As artificial intelligence (AI) becomes more sophisticated, search engine optimization will have to adapt. AI can already analyze data at a rate that humans can’t, so it’s only a matter of time until it starts to dominate SEO strategies. The SEO industry is always in a …
LinkedIn today announced new tools and features that should help make creators more visible, discoverable, and followable. You must have Creator Mode turned on and a public profile to access these features. Here’s what’s new. 1. Follow from the feed. Whenever someone sees your content in their …
In the era of short attention spans and social media bombardment, it’s no surprise that quick, entertaining video clips perform well. After the seemingly overnight success of social media short-form video app TikTok – and all of the platforms that offer Stories, Reels or other variations …
The global digital marketing industry is growing at an exponential rate. Although the COVID-19 pandemic shows signs of subsiding, it’s forever changed how we work, shop and learn, with more people conducting their everyday lives from home. In fact, global digital advertising and marketing are …
Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9 billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% …
