The chances are good that you’ve opened an email that instead of text displayed a prompt to play a video message. It turns out there might be a scientific reason for that. A new study on how people’s brains react to video-based sales email versus text-based …
NEW YORK (AP) — Most nights around 10 p.m. when her family heads off to bed, Carol Holaday signs onto her computer. She’s not falling down Internet rabbit holes of random information or combing through social media at her San Diego home. Holoday is signing …
While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. When stay-at-home orders and social distancing guidelines spurred the movement of customer …
With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. It used to be that there were certain categories of products and services that needed to be purchased in-person, which …
Mary Collins Several years ago, a friend of mine who worked for a medical association was preparing for a conference in Copenhagen. She found an internet photo of the city’s historic waterfront and instructed the conference web designer to use something similar on the conference site’s …
We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. For instance, fuboTV hit records in revenue and …
Covering COVID-19 is a daily Poynter briefing of story ideas about the coronavirus and other timely topics for journalists, written by senior faculty Al Tompkins. Sign up here to have it delivered to your inbox every weekday morning. This is a study in how to …
Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. With social media tools, …
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and …
For a brief moment, it looked like life would fully return to normal after Labor Day. Kids would go back to school; parents would return to work at the office. But then the Delta variant took hold. After dropping to a low of 13,000 cases a day …
The video is informative and slickly produced: a 1:42 “explainer” in which a reporter deftly interacts with animated on-screen graphics and data to bring a potentially dry story on COVID-19’s global impact to life. The segment is a social media extension of the Health Insider series …
Man, every time I turn around I hear about someone moving to another company. In the old days, my grandmother wrote my family’s addresses in pencil in her address book because we moved around so much. I need a service to automatically update my contact cards …
