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Snow falls in the distance as dusted pine tree branches fill the screen. The voice of Emmy Award-winning meteorologist Tim Heller introduces the day’s forecast in Green Bay, Wis., noting that Firestone Tires, whose logo occupies the bottom right-hand corner of the video, has sponsored his report.
“Whether you’re battling the snow or tackling icy roads, Firestone Winterforce tires will give you the solid grip you need,” Heller says, closing the report.
It was technically not Heller who narrated the forecast reels, however. Firestone tires may have sponsored the report, but it was actually brought to us by generative AI, leveraged in The Weather Company’s new, automated weather forecasting solution, ReelSphere. The platform helps media organizations deliver weather reports that audiences crave — particularly on digital channels — assisting meteorologists with their ever-growing workload of creating unique content on all platforms. Crucially, ReelSphere also gives ad sales teams additional sponsorship opportunities to generate greater revenue streams for stations.
Weather Coverage on Digital Channels: a Vital Resource
In a recent webinar, “Unlocking Profit Potential: Maximizing Revenue with Streaming Weather,” TVNewsCheck publisher Kathy Haley opened the conversation by saying that, at recent events, she’d heard frequently that streaming offers TV station groups the chance to expand their audiences to new demographics and multiply revenue.
“Weather is the number-one reason that people tune into local newscasts,” Haley continued.
“It’s the reason they follow their local meteorologist’s social feeds, and it’s a major reason that they tune into local TV apps and websites. Weather offers