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blog Resources Strategies

Finding the Character: The Key to Engaging Storytelling

Posted On September 13, 2024 0

When it comes to storytelling, characters are at the heart of what keeps viewers engaged. Alex Flippin, Gray Television Executive On-Air Trainer explains, "Characters are the reason that we watch …

Newsletter Strategies

Streaming Local News Creates Opportunity for More Depth

Posted On August 11, 2024 0

Issues Strategies

Navigating the Intersection of Social Justice and Public Relations

Posted On July 15, 2024 0

blog Issues Tools

Using AI in Integrated Marketing Communications

Posted On June 30, 2024 0

blog Resources

Getting That Network TV Job

Posted On June 10, 2024 0

Research in Action

Why America is Downloading the News

Attitudes of U.S. Public Broadcasters: A Liberal Helping of Interpretive Journalism

How Local American TV Journalists Told the COVID-19 “Story of a Lifetime”

How Performance Neutrality Limits Diversity in Broadcast News

How Comment Reading Erodes Trust in News Media

Does Tribe Trump Facts?

Trump’s Complaints About ’60 Minutes’ Put A Spotlight On Editing At The Nation’s Top Newsmagazine
October 11, 2024 0
Headwinds Are Buffeting TV Stations. What Can They Do to Survive the Storm? 
October 11, 2024 0
Local Advertising Keeps Pushing Toward An Outcome-Based Model
October 10, 2024 0

How Americans Are Getting Election News
October 10, 2024 0
Change Is The Current Constant For TV Stations, But 2025 Should Be Stable
October 9, 2024 0
In The Face Of Crisis, Local Stations Must Go Back To The Future
October 9, 2024 0

Local News Live Launches New Streaming Apps
October 8, 2024 0
Climate change stories are everywhere. Here’s how to find them.
October 4, 2024 0
Sinclair’s News Academy Returns In November With 3 Virtual Sessions For Students Exploring Careers In Reporting, Producing & Weather
October 3, 2024 0

Dappier & Morgan Murphy Media Set AI Ad Partnership
October 2, 2024 0
Listening To Audiences Is Key To Local TV’s Survival
October 2, 2024 0
Freedom of the press is waning. The next president can fix that.
October 1, 2024 0

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