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The difference between “digital now” and “digital first”

Posted On February 18, 2019 0

Forget “digital first,” you need to be “digital now,” says Tanita Gaither, digital content manager for Gray’s WIS-TV in Columbia, South Carolina. The 2011 graduate from the University of Georgia says it’s …

Strategies

Brand, technology seen as key to future of TV news

Posted On February 11, 2019 0

Tools

How to make a solo shoot look like a multi-cam production

Posted On February 4, 2019 0

Strategies

WTP? (What the price?) asks marketing expert of media execs

Posted On January 28, 2019 0

Strategies

How to make it as a freelance writer

Posted On January 21, 2019 0

Research in Action

How drones help—and hurt—journalistic quality

What makes an advertising account planner successful?

How Twitter and Reddit compare as news sources

The motivation behind binge watching

News consumption habits on mobile devices more complex than you might think

How Hulu users embrace digital technology

It’s time to rethink coverage of school shootings
February 18, 2019 0
These misleading images got more engagement on Facebook than their fact checks
February 14, 2019 0
Infographic: Why mobile is essential for marketers
February 14, 2019 0

TV stations should focus more on depth and emotion in stories, study suggests
February 13, 2019 0
4 tips to sustain your career growth as a young PR pro
February 13, 2019 0
Is Google Maps what augmented reality has been waiting for?
February 13, 2019 0

News media needs to convince readers to open their wallets. Consolidation has not helped.
February 13, 2019 0
Agencies, brands see big potential for OTT, cross-device measurement in 2019
February 13, 2019 0
No, Jill Abramson, local newspapers have not disappeared
February 11, 2019 0

100 years on, Strunk’s advice rings true
February 11, 2019 0
Why blocking your critics on social media is a big mistake
February 10, 2019 0
A new group devoted to transparency is exposing secrets Wikileaks chose to keep
February 8, 2019 0

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Older Posts

  • Featured

    • The difference between "digital now" and "digital first"
      February 18, 2019
    • Brand, technology seen as key to future of TV news
      February 11, 2019

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