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Research in Action

How do brands connect with people? They tell stories

Improving the quality of a viral video marketing campaign with a predictive model

Television reality show: common content is verbal aggression

Citizens’ Mistrust on Media Widens

How an advertisement’s tone affects audience perception

News apps on mobile phone: New challenge for print media

Research

Research Research Summaries
How do brands connect with people? They tell stories
Posted On November 9, 2022 Kacey Henriques 0

Research Research Summaries
Improving the quality of a viral video marketing campaign with a predictive model
Posted On October 19, 2022 Elise Denoulet 0

Research Research Summaries
Television reality show: common content is verbal aggression
Posted On September 26, 2022 Kazi Mehedi Hasan 0


Research Research Summaries
Citizens’ Mistrust on Media Widens
Posted On September 12, 2022 Elise Denoulet 0

Research Research Summaries
How an advertisement’s tone affects audience perception
Posted On September 7, 2022 Elise Denoulet 0

Research Research Summaries
News apps on mobile phone: New challenge for print media
Posted On August 31, 2022 Kazi Mehedi Hasan 0


Research Research Summaries
Popular culture gains significance in political campaigns
Posted On August 24, 2022 Ahmed Shatil Alam 0

Research Research Summaries
Health campaigns using an integrated approach are effective in improving healthy behaviors
Posted On August 17, 2022 Abby Adcock 0

Research Research Summaries
Designing for Video Engagement on Social Networks: A Video Marketing Case Study
Posted On August 3, 2022 Elise Denoulet 0


Research Research Summaries
The impact of web personalization on customers
Posted On July 27, 2022 Faith Stanley 0

Research Research Summaries
Place-brand communication as aspirational talk 
Posted On July 6, 2022 Sima Bhowmik 0

Research Research Summaries
How personal and community ratings influence trust in media
Posted On June 29, 2022 Sima Bhowmik 0

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