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Research in Action

The Influence of Content Features of Short Video Marketing on Consumers

The Triggering Effects of Mobile Video Marketing in Nature Tourism

The Effects of Video Marketing on Seniors

Global Trends in Digital Marketing

The use of VR in conflict resolution: exploring a deeper point of view

Witnessing cyberbullying: the bystander position

Research

Research Research Summaries
Stories Worth Telling: A Guide to Strategic and Sustainable Nonprofit Storytelling 
Posted On October 13, 2021 Erin Pennington 0

Research Research Summaries
Using Technology to Preserve Cultural Heritage
Posted On October 6, 2021 Elise Denoulet 0

Research Research Summaries
Global media system: the differences in media coverage and impact depending on countries
Posted On September 29, 2021 Leah MacFarland 0


Research Research Summaries
Relationships between leadership, empowerment and organizational commitment in nonprofit organizations
Posted On September 22, 2021 Finley Kelaher 0

Research Research Summaries
Narrative Videos Used in Tourism Should Be Used on Social Media Platforms
Posted On September 15, 2021 Elise Denoulet 0

Research Research Summaries
Exploring the disseminating behaviors of eWOM marking: persuasion in online video
Posted On September 8, 2021 Elise Denoulet 0


Research Research Summaries
How Nonprofits Can Use Storytelling and Engagement Metrics to Improve How They Share their philanthropy Narrative
Posted On September 1, 2021 Elise Denoulet 0

Research Research Summaries
The use of cognitive dissonance to discuss climate change
Posted On August 25, 2021 Shannon McClure 0

Research Research Summaries
Gender differences in reactions to audiences’ attacks on journalists
Posted On August 18, 2021 Elise Denoulet 0


Research Research Summaries
Virtual reality spectatorship: is the audience adhering to it?
Posted On August 11, 2021 Leah MacFarland 0

Research Research Summaries
Relationship between selfie taking, posting, editing and self-objectification among adolescents
Posted On August 4, 2021 Elise Denoulet 0

Research Research Summaries
Development and use of a theory of change in a national initiative
Posted On July 28, 2021 Jade Richardson 0

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