Local TV news has long been a trusted source of information for many Americans, but the industry is facing significant challenges in the digital age. From declining viewership to talent recruitment and retention issues, local TV news stations must keep working to keep up with …
Consumers that previously purchased Apple smartphones, or iPhones, have the best insight on how and why they buy this product and if they would buy it again, what are those reasons. The present research by Dwike, Honey and Anton Johannes, examined how brand trust and …
While local TV news stations face significant challenges in the digital age, there are also several opportunities for growth and innovation. From embracing digital platforms to investing in original journalism, local TV news stations are finding new ways to serve their communities and stay relevant. “There …
As newsrooms nationwide slowly become more diverse, journalists of color are presented with more opportunities. But navigating the world of storytelling as a BIPOC (Black, Indigenous, or person of color) journalist can be challenging. Tai Takahashi leads a highly diverse newsroom as the news director for …
Brit Stack, news director for KOAM-KFJX-TV in Joplin, Missouri, has spent a lot of years working with early-career TV journalists. She says before you even think about applying for TV news jobs, you need a strong resume. “I think that one of the biggest mistakes that I …
Award-winning investigative journalist Andy Kroll has devoted most of his career to writing about politics, money, power and democracy. At the University of Mississippi School of Journalism and New Media, the ProPublica reporter talked about the value of data-driven storytelling. Remarks are lightly edited for clarity. Data-driven …
In Dorit Zimand-Sheiner and Tamar Lahav’s “Plain Old Bess in a different dress? Disruptions of public relations in the digital age,” the researchers examine the viewpoints of public relations professionals from the private sector. The study identified a series of disruptions, including paid communications tools and …
