CBS Boston (WBZ-WSBK) and the New England Sports Network (NESN) today announced a new partnership that they say “will enhance sports and weather coverage for viewers across the Boston DMA.” The collaboration begins this week. As part of this multi-platform content partnership: The WBZ Next Weather team will deliver …
Local linear television advertising will be bought and sold on programmatic platforms within the next two to three years, agreed panelists on a TVNewsCheck webinar last Thursday moderated by this reporter. But in the meantime, there is plenty of work to do to bring the …
Try this: Search your inbox for the word “landscape.” Unless you enjoy discussing your gardening with coworkers, you’ll likely find an assortment of AI-generated newsletters and emails stuffed with lazy language phrases like “AI landscape” or “ever-evolving landscape.” For reference, here’s my inbox: But these clichés …
The challenge that broadcasters face in producing news for multiple platforms is nothing new. Stations have been working for years to get the linear and digital sides of their news operations to collaborate more effectively, and vendors have been trying to better integrate the newsroom …
As TV’s programming budgets shrink and multiplatform needs widen, content creators are emerging as the potential solution to both problems. A new FAST channel, Creator Television, offers one vision of how the TV/creator collaborative model might work a little closer to Earth than the MrBeast/Amazon-size …
After my last column, I heard from several respected friends across the industry. Their feedback was clear: While I’ve focused heavily on monetization, content and audience engagement, I’ve only briefly touched on one of the greatest opportunities in broadcast’s transformation — datacasting. They’re right. And it’s …
Let’s be clear: the broadcast industry isn’t merely navigating disruption — we are engaged in an existential fight for relevance, revenue and long-term survival. Tech conglomerates — unfettered by regulation, unconcerned with public service and structurally advantaged by scale — now dominate the media economy. These …
The first half of 2025 has been a roller coaster for advertisers and media companies alike. U.S. political instability in particular created uncertainty that tempered the Upfront and NewFront ad sales season. Of course, every action has a reaction, and the CTV advertising industry is …
Editor’s note: This post is part of News From Creatorland, a column where journalist and entrepreneur Fernando Hurtado shares learnings and observations from the frontlines of creator journalism. A few weeks ago, I was scrolling on Instagram when I came across a video from a local …
One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer. The post What Web Browsing Data Tells Us About How AI Appears Online appeared first on Pew Research Center.
George Floyd’s murder in Minneapolis sparked protests, civil unrest, and nationwide calls for police reform. Five years later, Fox O&O KMSP Minneapolis examines what has — and hasn’t — changed since May 25, 2020. The one-hour special, After George Floyd, hosted by KMSP’s Symone Woolridge, shares …
The Television Bureau of Advertising (TVB) released a study today that sheds light on how Americans consume media and the powerful role TV continues to play in shaping everyday conversations. TVB commissioned GfK/NIQ to conduct the Media & Conversations Study to assess and quantify the role …
