YouTube’s new look for verified badges. YouTube has updated eligibility verification requirements for creator and branded channels and has rolled out a new “look” for the program, displaying verified checkmark icons more consistently across YouTube channel pages, in search, and in comments. Previously, YouTube extended verification to …
Members of Congress and technology leaders are rated lower in empathy, transparency and ethics; public gives higher scores to military leaders, public school principals and police officers People invest their trust in institutions and those who have power for a variety of reasons. Researchers have found …
There are four months left in 2019, but it already feels like we’ve witnessed a year’s worth of scandal and crisis. Last year, it was Facebook’s data misuse and Starbuck’s diversity missteps. This year, it’s Boeing’s 737 Max and retailers responding to gun violence in their …
Despite the rise of zero-click results, a new study (.pdf) from BrightEdge says organic and paid search still deliver far more traffic to websites than other channels, including social and display advertising. The company found that paid and organic search are responsible for “68% of …
News organizations are using analytics for numerous purposes, including attracting advertising, informing structural changes as well as comparing their performance against that of their competitors. To examine how newsrooms use editorial analytics to inform their day-to-day news production and distribution practices, three researchers interviewed 21 online …
Heaven Taylor-Wynn and Alexa Volland are the boss lady reporters for MediaWise, a Google-backed, Poynter-led fact-checking program for teenagers. Heaven was previously an intern for Poynter’s PolitiFact, and Alexa was a copyeditor at the Tampa Bay Times and an elementary school journalism teacher. Teens are hard …
What are some of the biggest changes to rock the PR industry in the last 20 years? An infographic from MSR Communications asked just that as it blocked out the changing PR landscape from 1999 to 2019. Some major changes concern the media upheaval, with newspapers giving …
| 8 hours ago Facebook provided an update on its Dangerous Individuals and Organizations policy, which is aimed at thwarting terrorists, violent extremist groups and hate organizations on the social network and Instagram. The social network said in a Newsroom post that some of its measures pre-dated March’s …
For companies looking into the future, pulling in young consumers is essential, so many are hyper-focused on converting Generation Z, consumers ages 18–24. This infographic from Campaign Monitor offers fresh insight into what moves this unique demographic. Key insights include: More than four out of every five (85%) …
Marketing Land’s sister site, Search Engine Land, pioneered the highly successful Periodic Table of SEO – a guide to the essential aspects of search engine optimization that debuted in 2011. Now, we are continuing and expanding our commitment to marketers with the Periodic Table of Email …
Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across the social and search ad landscape. Most prohibited content (counterfeit goods, illegal products and services, etc.) and restricted content (political ads, alcohol, etc.) follows similar standards …
| 5 hours ago Just when marketers thought all hope was lost and that they’d never see big numbers from organic engagement on Facebook again, the app released news that could put them back in the game. At Facebook’s F8 developer’s conference in April, CEO Mark Zuckerberg …
