So you’ve landed an interview with a respected reporter. Congrats! The story they publish or clip they air will be amazing for your business—if you get the interview right. In today’s rapid-fire, 24-hour news cycle, it’s easy for one misinterpreted or out-of-context quote to become a viral …
Google acknowledged an earlier report from Belgian broadcaster VRT News about third-party subcontractors being able to access recordings of Google Home device owners. According to the report, the audio clips reviewed included enough information to reportedly determine the home addresses of several of the involved …
MORE FACT SHEETS: STATE OF THE NEWS MEDIA Newspapers are a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. The industry’s financial fortunes and subscriber base have been in decline since the mid-2000s, and …
MORE FACT SHEETS: STATE OF THE NEWS MEDIA Network TV news – appointment viewing for many Americans – saw its audience decline over the past year. Financially, advertiser expenditure for the news programs of the three major networks – ABC, CBS and NBC – has been steady …
Every business seeks to be more data-driven these days. Being able to back up your statements and decision making with cold hard statistics is a great way to build trust between your brand and your customer base. However, a brand story cannot be built on data alone. …
Search for “best headphones” on YouTube, and a video by Marques Brownlee, a popular tech YouTuber with nearly 9 million subscribers, will likely be one of the first to appear. Published last November, his video “My Favorite Wireless Headphones | 2018!” has over 2.7 million …
Colleen Murphy is a senior editor at Bloomberg Tax. She is also a graduate of Poynter’s Essential Skills for Rising Newsroom Leaders seminar (Poynter is accepting applications for the fall session now). I’m 25, and I’ve always felt older than my age. In high school and …
Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing that always needs tending. They’re sinking more money into paid search and social media isn’t always …
Members of the World Cup-winning US women's team take part in a ticker tape parade with their trophy for the women's World Cup champions on July 10, 2019 in New York. Photo by Johannes Eisele /AFP/Getty Images Thanks to the US Women’s national soccer team dominating …
Facebook is introducing new details to its “Why I’m seeing this ad” feature for users. It now shows the interests and categories used to target the ad and how the ad targeting information was collected — meaning, the website or Facebook Page a user may …
Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre preferences and purchasing habits. The data comes from Nielsen’s biannual podcast survey of 30,000 respondents. How it works. Networks can subscribe to the new Nielsen Podcast …
Two new large studies, released within a week of one another, provide valuable insight into the current state of local digital marketing. FreshChalk published an analysis of 150,000 local business websites and SOCi conducted a Localized Social Marketing benchmarking analysis (registration required) of 163 leading franchise brands …
