Most organizations consider it essential to have dynamic newsrooms these days, downplaying press releases in favor of journalism-style content. But how easy is it for others to share what your organization is up to on social media? In an online world that runs at warp speed, …
Google Discover is, essentially, Google’s take on the popular social media feed. In fact, until very recently, Discover was actually called Google Feed. Like other feeds, Google’s comes in the form of a series of cards meant to keep users up to date on the stories that …
As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It’s common knowledge that putting the same content on multiple pages produces duplicate content. But what if you create pages about similar things, with differences …
Just as our bodies need a balanced diet, exercise and regular check-ups to stay in optimum condition, data needs routine maintenance, too. Yet, more than 50 percent of companies aren’t taking the health of their data seriously, thereby running the risk of breaching data regulations …
| 9 hours ago Blue is Facebook’s primary color, but people on the social network are thinking green for 2019, according to The 2019 Topics and Trends Report from Facebook IQ, the social network’s research arm. Facebook IQ used findings from first-party Facebook data and third-party data, and …
BBC anchor Ros Atkins wondered why his organization set such high standards for production, accuracy and political balance but had no enforced standard for how many women appeared on BBC programs. In 2017 on his own program, only 39 percent of the guests and experts were women. But today, 346 BBC …
The modern workplace is evolving. Baby boomers, whose predecessors would have begun looking towards retirement, are staying in the workforce longer, rejoining it or switching career paths late in life. Meanwhile, members of Generation Z are in the early stages of their professional career. It is vital …
Charles and David Koch do not like the media. For years, the brothers running one of the largest corporate conglomerates in the world fought back against negative stories with press releases, private investigators, and dedicated “fact checking” sites, pushing their version of the truth against …
The rise of social platforms has brought with it a new kind of celebrity: the digital influencer. It’s a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than traditional …
Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. Voice assistants are now in 32 percent of US homes, and are expected to be in nearly 50 percent by the end of the year after the holiday …
Another week, another massive new corporate security breach that exposes your personal data. Names, email addresses, passwords, Social Security numbers, dates of birth, credit card numbers, banking data, passport numbers, phone numbers, home addresses, driver’s license numbers, medical records—they all get swept up by shadowy, …
We've all been there. You have a bunch of great ideas and can't wait to start your campaigns. Luckily, you have a budget that will cover all your innovative thoughts. Later, you can't understand what went wrong. How come the results are missing? The first step of every …
