Today, Meredith Corporation is the largest media company in the world. Scott Mortimer is vice president & group publisher over at Meredith and says he is looking forward to the future and has his eye on the prize for Meredith: more new titles.t In a Mr. …
Photo by The Climate Reality Project on Unsplash Forty years ago, New York advertising legend George Lois, one of the iconic real-life “Mad Men,” came up with a tag line for WCBS-TV’s news operation that would be edgy even by today’s standards: “What a bunch of …
“Don’t worry, you are in the right place. This is still KGW.” That’s Portland, Oregon anchor Dan Haggerty, 43 seconds into the very first episode of a brand-new 6 p.m. newscast, The Story, reassuring viewers who are tuning into to find him all alone on …
“How can I be better than a weather app?” Rob Carlmark, meteorologist at KXTV in Sacramento, told me a few years ago that he asked himself this question each day as he prepared his forecast. Carlmark was prescient. Now that the current temperatures, highs and …
As a visual medium, television always intended to present beauty to attract the audience. There is a general understanding among television stations that women are expected to look younger and sexier and the white people are standard of beauty. So race and gender disparities have been …
“What you don’t know can kill you. What you do know can keep you safe.” For Chris Post, a photojournalist at WFMZ in Allentown, Pennsylvania, safety is always top of mind. He’s a former first responder trained in situational awareness and says he can’t turn it …
The media landscape was upended more than a decade ago when the video-sharing site YouTube was launched. The volume and variety of content posted on the site is staggering. The site’s popularity makes it a launchpad for performers, businesses and commentators on every conceivable subject. …
The 2020 U.S. presidential election is less than a year away. A wide field of Democrats are vying to become their party’s nominee, and Donald Trump is running for reelection amid an escalating impeachment inquiry in Congress. Already, public attention is turning to the ability …
Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman on the Social Media Marketing Podcast. Molly is …
Deeper. One word the president of Hearst Magazines, Troy Young, uses to define the focus for the company in 2020. A deeper relationship with consumers. According to Troy, a deeper understanding of what the customer wants and how Hearst Magazines is serving them is vital for …
Condé Nast’s first global CEO, Roger Lynch, is stepping into 2020 with opportunity on his mind. Roger believes that today’s magazine media companies are missing the boat if they’re not seeing the bigger picture: their creative talents and the consumers’ appetite for high-quality content. And …
Data journalism is a growing practice in newsrooms across the globe. Getting data from various sources, journalists are constantly experimenting and practicing data-driven journalism. This practice is not confined to newsrooms; however, other peripheral actors, such as nonprofits and civic technology organizations, practice data journalism. …
