This summer, Emily Dunn will join scores of new journalists working in local newsrooms. Like them, she’ll be among the youngest and least experienced. Unlike them, she’s there with a singular focus — to help develop a strategy for Instagram. Dunn is one of three …
And Factcheck.org wasn’t the only fact-checking organization to try to contain a widely spread falsehood in the past week. On May 7, Estadão Verifica, a fact-checking site based in Brazil, debunked a false story that claimed that cuts in the federal universities’ budget were due …
In a world dominated by visuals, video reigns. Within the next year, they are expected to drive 80% of all online traffic, and brand managers that aren’t tapping into their potential are already behind. However, not all platforms present videos the same way, so …
Facebook hopes to make its livestreaming tools safer—and protect its audience—with a new “one strike” policy. The company faced heavy criticism after a gunman in New Zealand was able to broadcast a violent attack on a mosque. Social media companies generally have struggled to …
PR pros are crucial to their organizations’ success, but most struggle to prove it through numbers or tie it to business results. Muck Rack’s “The State of PR 2019” report revealed that measurement remains PR pros’ biggest challenge with 72% saying they struggle to measure the …
Just about anyone can twirl a storytelling gem once in a blue moon. Delivering the creative goods every day, throughout a career, requires a more strategic approach. An infographic compiled by the inimitable Henneke from Enchanting Marketing makes a compelling case for why writers shouldn’t rest …
PR pros are anticipating “considerable” change in coming years, largely through technology advances, and are betting heavily on owned and shared media. In its 2019 Global Communications Study, the Annenberg Center for Public Relations at USC surveyed more than 1,500 PR pros worldwide to …
Today’s consumer decision journey is rapidly expanding into something bigger and more intricate than ever imagined when the internet first arrived on the scene. Searcher behavior continues to evolve at breakneck pace, especially as new forms of mode and modality push marketers further into the …
Reviews, videos, photos, questions and answers, comments and other user-generated content (UGC) can give search crawlers more information to figure out what your pages are about and how relevant they are to a searcher’s query. UGC also creates a sense of community that makes your …
Anticipation for 5G wireless has exploded into a full-on mania recently, with some wireless providers playing into the hype by laughably slapping a 5G label on a product that is not actually 5G. There’s buzz building across the media industry about what 5G can do …
Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered to their door — from beds to laundry detergent to pet food. Digital disruptors such as Casper and Dollar Shave Club operate …
Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words like “creative.” Nevertheless, creative marketing campaigns are the crux of your success. Without them, you lack the means to reach and engage …
