Companies used to rely on sales language and promotional content to engage their audiences. Canned press releases and email blasts to media outlets kept people updated on what companies were up to, and no one relied much on brands for entertainment or education—just the facts and …
It’s the most wonderful time of the year: annual planning. It’s Q4, and everyone is scrambling to create their plans for 2019. Annual planning can feel like creating New Year’s resolutions. If you wait until January to start going to the gym, you’re missing out on …
Responsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more about Google’s new RSA format and the best practices for running successful campaigns. We’ll cover the following topics: Setting up RSAs. Creating …
Analyst firm Canalys says that global smart speaker shipments grew 137 percent year over year in the third quarter, reaching 19.7 million units. That was up from less than half that figure (8.3 million) a year ago. Roughly 75 million devices by year-end. The firm …
Our in-house Know-It-Alls answer questions about your interactions with technology. Q: What is a bot? A: It’s a sunny day outside, but you wouldn’t know it. You’ve been staring at the modern hellscape known as Twitter for hours now, refreshing feed after feed. Your eyes are glazed …
When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design work together and careful planning for the site migration. If everything is done correctly, you …
Earlier this month, CJR embarked on an experiment to convince people to take responsibility for the news they consume: we set up a newsstand in the middle of New York City, took out the real publications, and replaced them with fake titles featuring misinformation pulled …
Here's a quick quiz: Three of the four large public regional newspaper companies — Tribune Publishing, Gannett and McClatchy — released third quarter financial results late last week. Which one reported: Revenues up 16 percent year-to-year A net profit of 17 percent An even higher cash flow/operating profit of 31 …
A good client relationship is like building a house. You design the structure, get all the materials together, build a sturdy foundation and then slowly craft and add until you have a dream home. It’s a fluid process, with a lot of elements and plenty of things …
Great storytelling never goes out of style. Tastes and technologies change over time, but marketing, communications and PR still boil down to sharing compelling stories. Today, audiences are busier, more empowered and more skeptical than ever, so it takes more effort to reach—and convince—them. Here’s guidance on …
If you want advice on how to design your website, you don’t have to look very far. There are countless articles out there with “best practices” and even more case studies where someone made a specific change to their website and produced incredible results. The assumption …
How does a newsroom make sense of a treasure trove of photographs? Folders with labels like "Night Workers," images marked up with red pencil for publication. History amid the quotidian; the beauty of images featured exactly once in their lifetime in The New York Times — or …
