After a relatively lengthy wait, Google has started to roll out its mobile-first index. First announced back in 2016, the mobile-first index is a direct response to one of the most significant shifts in consumer behavior over the past few years. Last year, research revealed mobile …
Digital marketing agency Location3 has released a new study that argues more review stars translates into higher paid-search conversion rates. While this finding makes intuitive sense, the study documented it with 16 months of SEM campaign data. The data come from campaigns for national brands …
| 5 hours ago YouTube CEO Susan Wojcicki updated content creators on the steps the video-sharing platform has taken, or will take to improve their experience going forward. In a blog post, Wojcicki said that, since the beginning of the …
Winners of the 2018 Pulitzer Prizes were announced at Columbia University in New York City on Monday. The Pulitzers are highly revered and mark the best in journalism in 14 categories. Neil Brown, Poynter's president, is a member of the Pulitzer Prize board. While he …
If you’d like to create an augmented reality or virtual reality campaign, you’ll need technical skills and money. However, it doesn’t have to be a budget-busting endeavor. It’s increasingly easy and inexpensive to create AR experiences. Here are five ideas for crafting an affordable AR …
Are you jealous of the big brands whose tweets appear in a cool carousel below their Twitter accounts on page one of Google’s search results? When you’re trying to occupy a lot of space for your name in the search results as a way to …
In my column last month, I set out a manifesto for social media marketing in 2018, a call to “grow up or get out.” I compared what social media is going through now — privacy scandals, shrinking reach, loss of metrics and more — to …
Facebook continues to pack more feature into Stories in the hopes of convincing more people to use them, and the latest addition is augmented reality drawing. Facebook Camera product manager John Barnett said, “We wanted to give people an easy way to create with AR and draw …
One Monday last June, a few teams at The Seattle Times got together to sift through about 30 ideas they’d collected from the newsroom for a hack week. In an off-white conference room with exposed ductwork and windows looking out on Seattle’s Denny Way, the …
In today’s media landscape, you don’t often find pockets of progress amid all the doom and gloom. But check out these numbers: The Denver Post planned and launched a pay meter and within four months sold 5,100 digital subscriptions and increased loyal readers by 20 …
How South Florida's Sun Sentinel created 'Felonious Florida' One day, two veteran news editors in South Florida spent their lunchtime talking about their favorite podcasts. True crime stories, like “Serial” and the Cincinnati Enquirer series “Accused,” fascinated Lisa Arthur and Juan Ortega. Then, Ortega recounted, Arthur …
Google is continually updating its algorithm—but the current modification is significant.Often, Google’s tweaks have minimal effect on your ranking, assuming you’ve been complying with its SEO guidelines. However, Google recently released a tweet mentioning “broad core algorithm changes,” which are relatively rare. Each day, …
