Journalists at the Philadelphia Media Network got a memo from management on Monday about what's next for The Philadelphia Inquirer, the Daily News and Philly.com. It includes the addition of 10 new digital staffers, with more hires to come, alongside a buyout offer that aims to …
We’re at the mercy of our readers. That’s essentially fact-checkers’ current strategy when it comes to debunking viral hoaxes on WhatsApp, the increasingly popular messaging app that is becoming a focus for those fighting misinformation. Since they can’t monitor and address the platform’s encrypted messages directly, …
The world sure has changed since 1995 when I founded my digital marketing agency. Hashtags back then were pound signs, dial-up Internet tied up our land lines and Web 2.0 hadn’t yet shown its full potential. We have evolved with the times, adopting tactics that …
Stefano Tinti / Shutterstock.com Oculus is giving developers more options for getting their virtual reality apps in front of the right people. Oculus plans to roll out content-based app search for Gear VR “soon,” said Oculus product manager Florence Koskas during a session at …
Image via Pixabay.Alex Mather has what he calls, with a touch of understatement, “pretty big goals” for his subscription-based sports news startup, The Athletic. “The best case is that we can really catch on,” he says, “and we can replace the sports page in every …
Perhaps you noticed it, too. At our most recent MarTech Conference, there seemed to be a transformation percolating throughout the sessions and presentations. After several false starts in previous years, it seemed to me that “marketing” is now clearly becoming something bigger. Marketing, of course, …
The American public is divided on the issue of climate change. Some call for actions to slow it, while others simply dismiss the matter. Effectively engaging the public on climate change remains a communication challenge. Teresa A. Myers and Edward W. Maibach of Center for Climate …
News dissemination and consumption pattern are changing drastically thanks to news consumers who spread the news by sharing links on social media. That’s because people increasingly follow links on social network sites rather than visiting the news sites directly. Three researchers from University of Amsterdam, The …
The last thing a business wants to endure is a crisis. In a world with social media and fast-moving news, a crisis can sink a company. So it is important that companies have a communication strategy for emergencies. They should know exactly what they will …
It's widely accepted that our attention span is shrinking—rapidly. The pressure is on for social media video clips to grab the viewers’ attention in the first few seconds, so they won’t scroll on by. News organizations, as well as countless other content sites, are striving to …
Negative tweets can spoil TV enjoyment
Using an experiment involving Twitter comments and a clip of the television show 30 Rock, researchers were looking to see if fake negative social media comments could hurt a person’s perception of a television show. Professors Franklin Waddell of The Pennsylvania State University and Shyam Sundar …