Danny Sullivan, public liaison for Google Search, posted on the Google Webmaster blog some tips on how to succeed in Google News in 2019. “We’d like to offer some best practices and advice we hope will lead publishers to more success within Google News in 2019,” …
Flash Briefings is a service offered by Amazon for their Alexa and Echo customers. Is it a play for some of the podcast market? It’s interesting to watch and certainly other smart home companies will follow. The briefing is a rundown of audio segments that users can …
About half of Facebook users say they are not comfortable when they see how the platform categorizes them, and 27% maintain the site's classifications do not accurately represent them Most commercial sites, from social media platforms to news outlets to online retailers, collect a wide variety …
When it comes to social media, the year ahead should be quite an interesting one for marketers. On one hand, social media companies are in the midst of grappling with some very thorny issues—from privacy/data concerns to slowing growth—and the repercussions could bring challenges for platforms and marketers …
With video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most popular form of online content. Plus, they are made more accessible by the widespread use of mobile devices and the …
For the past few years, Stone Temple Consulting, which was acquired by Perficient, has come out with a study analyzing just how important links are to rankings in Google search. Year after year, the study shows that having good quality links to your site has …
More organizations—including Nike, Ben & Jerry’s, Patagonia and Airbnb—are taking a stand on hot-button issues, which can positively affect bottom lines. Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the …
If you favor muted, staid or conservative colors, 2019 might not be your year. The visual virtuosi at Venngage have prepared a splashy infographic that predicts which design trends will rule in the coming year. The piece offers eight ways to gain a graphic design edge, including these bright …
The lines between traditional and digital marketing are blurring. Whether you’re creating a branded experience to delight consumers, increasing loyalty and brand awareness by boosting online engagement, or crafting compelling content, you must have a handle on current social media and technology tools to …
President Trump at the Mid-America Center in Council Bluffs on October 9, 2018. Photo via Annie Mehl/Carroll Daily Times HeraldDouglas Burns, a fourth-generation journalist, is co-owner of the Daily Times Herald in Carroll, Iowa, a newspaper that has been in his family since 1929. He …
| 10 hours ago An objective person could watch Super Bowl advertising and plausibly think: “Yeah, that’s a good ad.” Of course, in the ad agency world, creatives tend to be a little more critical, picking little things out that …
An international group of researchers has developed an algorithmic tool that uses Twitter to automatically predict exactly where you live in a matter of minutes, with more than 90 percent accuracy. It can also predict where you work, where you pray, and other information …
