The worldwide Covid-19 pandemic forced the 2019-2020 NBA season to stop on March 11, 2020, in order to protect the players. Oscar Pope, marketing manager for NBA TV, and his team had to come up with new types of content to keep their audience interested. “We …
The minority religious groups in the U.S. use social media to uphold their religious behaviors and cultural values by sometimes making fun of mainstream social media practice or use, a study has found. The study analyzed the Snapchat use of Brigham Young University (BYU) students who …
Snapchat is not just for kids anymore. Ashley Remkus is a crime reporter for AL.com, Alabama’s media group that publishes the state’s three major newspapers. On top of covering crime and safety in the Huntsville area, Remkus is also the “Snapchat guru” for the group. The Snapchat team …
Anyone overseeing a newsroom's social channels quickly learns that they're all unique. Tanita Gaither is the digital content manager for Gray's WIS-TV in Columbia, SC. She tries to develop strategies that leverage the most powerful elements of each. "There’s this old saying, 'You break news on …
In the United States, 95 percent of teens own a smartphone or have access to one. These mobile connections lead the teens to more persistent online activities, with about 45 percent online on a near-constant basis. They are also active on social networking sites. A …
Every day, some 173 million use Snapchat. What started as a home for sending endless selfies is now a host for some of the most innovative new media storytelling. Swipe left on the app’s opening screen and you’ll find carefully crafted daily news stories and shows …
