Television has a bright future if it can adapt to the times and focus on its brand, its consumers and the technology its viewers have chosen, says a veteran industry executive. “The brand is not television,” Hank Price said. “Television is an extension of the brand. …
Though YouTube has been around since 2005, local TV stations have been slow to embrace the platform in any substantive way. There are exceptions, though, such as the FOX and ABC affiliates in Phoenix. Kevin Clay is the digital director for the Scripps-owned KNXV in Phoenix. …
It should be simple, right? Thousands of young people get broadcast journalism degrees every year, so why is it so hard for TV news stations to fill producer jobs? Part of the problem is that many students have dreams of anchoring the nightly newscast or …
As newspaper readership continues to decline and local TV news struggles to maintain its share of the audience, much is written about the impact on the business challenges for both. What can get lost in the conversation is the fact that local media are often …
The Knight Foundation’s Beyond "Live at Five": What's Next for Local News? summarizes research the organization commissioned from University of Mississippi journalism school Assistant Dean Debora Wenger and Professor Emeritus Bob Papper of Hofstra University's j-school. The study titled, Local TV News and the New Media Landscape, focuses …
When applying for a position at a television news station, it’s important to come equipped with the tools necessary and attractive to news directors. How should you carry yourself in an interview? What should be in your reel? What common mistakes should you be aware …
Facebook has become such a vital part of audience engagement for local TV newsrooms that the social platform’s change in its news feed algorithm has social media managers scrambling. On January 11, Facebook said that it would prioritize content from “friends, family and groups” and …
