If you are trying to develop your business brand, there is something that you might want to consider investing in: the human element. But what is it? The human element is what makes a company approachable and customer-centered. Companies tend to center their marketing strategies around …
I love the Wall Street Journal. It’s the best written, most informative business publication there is, and I read it daily. I don’t always agree with their editorial stance but the international news and especially the marketing sections are top notch. I’ve been a loyal subscriber …
Kim Cross is in her second round of freelancing as a career. But the former editor for Southern Living and Cooking Light says this time she's feeling much more prepared. "My first job out of college I worked for a business magazine in San Francisco called …
Today, it's more important than ever for businesses and organizations to have a crisis management plan. And though no one likes to relive a crisis, you can learn from doing so. In 1982, consumer research specialist Leslie Westbrook was in the "war room" during …
In nearly every conversation about product flops and bad brand decisions, the “New Coke/Classic Coke” saga comes up – even though that infamous incident happened almost three decades ago. If you’re too young to remember or live under a rock, read more about it here. While …
The Knight Foundation’s Beyond "Live at Five": What's Next for Local News? summarizes research the organization commissioned from University of Mississippi journalism school Assistant Dean Debora Wenger and Professor Emeritus Bob Papper of Hofstra University's j-school. The study titled, Local TV News and the New Media Landscape, focuses …
When applying for a position at a television news station, it’s important to come equipped with the tools necessary and attractive to news directors. How should you carry yourself in an interview? What should be in your reel? What common mistakes should you be aware …
The use of alluring headlines, or clickbait, to tempt readers is not new, but a recent study found mainstream media are increasingly active participants in the practice. The research found 33.54 percent of headlines from mainstream media could be considered clickbait, while in unreliable media it’s …
Attacks on the news media are nothing new, especially from American presidents. Even that vocal defender of a free press, Thomas Jefferson, had it up to here on occasion with newspapers and "the malignity, the vulgarity, and mendacious spirit of those who write for them." Richard …
The latest report from the Pew Research Center on the state of local television news is anything but upbeat. According to Nielsen data, the local news audience shrank again in 2015 in all key time slots--morning, evening and late. Late news took the biggest hit, down 5% from …
There's more local TV news on the air than ever, and more is on the way. That's the headline from the latest RTDNA research conducted by Bob Papper. The median amount of news aired on weekdays, 5.5 hours, broke the old record by half an …
You already know that Americans have little confidence in what they see, hear or read in the news media. Last year, according to Gallup, trust in media set a new low with just 7% saying they have a great deal of confidence in the news. What’s to be done? A new …
