Nicole Granese is chief strategy officer for Omnicom, a global agency network of some of the most influential marketing and advertising agencies in the world. She took to the stage at the University of Mississippi to talk about the changing nature of creativity – one …
In today’s technologically savvy world, consumers are constantly being bombarded with information from left to right. It can be very easy for online users to become easily distracted or to just ignore your content altogether. According to Motioncue’s 2020 Marketer and Consumer Survey, 73% of …
When social media networks were quickly gaining popularity amongst young people, parents would warn, “You can’t believe everything you read online.” Nearly two decades later, the roles are reversed. By the time those parents figured out how to make a Facebook account, or find their child’s …
OK, some of you likely already know this, but here's your two-minute read on TikTok. This free social media app allows users to create and share short videos. It launched in 2018, replacing the Musical.ly app, which pretty much did the same thing. TikTok is …
Television has a bright future if it can adapt to the times and focus on its brand, its consumers and the technology its viewers have chosen, says a veteran industry executive. “The brand is not television,” Hank Price said. “Television is an extension of the brand. …
Kim Cross is in her second round of freelancing as a career. But the former editor for Southern Living and Cooking Light says this time she's feeling much more prepared. "My first job out of college I worked for a business magazine in San Francisco called …
Advertisements are ubiquitous. When we read newspapers, watch television or surf websites on mobile phones, ads constantly attract our eyeballs. Advertisers employ various strategies to build brand identities, often tailoring messages relating to cultural and social values to fit the specific audience. Research demonstrated that …
In nearly every conversation about product flops and bad brand decisions, the “New Coke/Classic Coke” saga comes up – even though that infamous incident happened almost three decades ago. If you’re too young to remember or live under a rock, read more about it . While …
Imagine a program that tests your news for accuracy before you see it. That’s what Robert Hendrickson hopes he can do with NewsCheck. The New York native has spent most of his adult life in the technology world, most recently with owning and operating The William …
Certain things are better left unsaid. On social media, there are millions of things that should probably remain unuttered, unposted and untweeted, but Red Website Design has a helpful infographic that narrows the list to eight: 1. Negative posts about customers or clients Don’t talk trash about people—even if …
Within a relatively short time span, the yoga clothing and accessories brand Lululemon has become a major force in retail and yoga culture. Researchers Christine Laverence and Kristen Lozanski both from King’s University College at Western University sought to understand the success of the brand’s …
