Local news faces many challenges, including the rise of social media as a news source and the number of citizens who tune out news altogether. In the Columbus-Tupelo, Mississippi TV market (DMA 134), two keen competitors agree on at least one thing – their biggest challenge …
The video marketing industry is booming, thanks to quickly emerging technological advancements and an array of social media platforms. ProBroProductions, the top aerial drone photography service in Greenville, S.C., is capitalizing on this new niche, believing that the most successful marketing videos will come from …
A recent study of German news organizations has found that crime and politics topped the list of topics most often sent to audiences through WhatsApp. The study was conducted by TU Dortmund University researchers Karin k and Lars Koppers. They looked at 78 news organizations and …
The development of social media platforms has led news organizations to search for new audiences. However, social media users consume news differently than traditional media audiences. People want quick access to social media and they want to get the news straight from their feed. “Social users …
This year, ESPN celebrated its 40th anniversary. Launched as a cable TV start-up in 1979, the network is today’s worldwide leader in 24-hour sports coverage and sports entertainment. Innovation and patience have kept ESPN at the top for over four decades. To broaden the network’s appeal, …
Grammatical errors can lower the perceived quality and credibility of news stories, but those results depend on the number of mistakes, two researchers have found. Alyssa Appelman, assistant professor in the Communication department at the Northern Kentucky University, and Mike Schmierbach, associate professor of media studies …
Parents are the primary agents in the socialization of their children. They guide their children about television viewing: what to see, what not to see and how much time they will spend with the TV. In such situations, children are viewed as passive recipients of …
Advances in technology allow news outlets to publish news on various platforms—their own websites, social networking sites like Facebook and Twitter, and so on. As a result, many readers do not subscribe to broadsheet; rather, they read news on social media pages of news outlets. News …
News organizations are using analytics for numerous purposes, including attracting advertising, informing structural changes as well as comparing their performance against that of their competitors. To examine how newsrooms use editorial analytics to inform their day-to-day news production and distribution practices, three researchers interviewed 21 online …
Images that go with news articles evoke emotions and frame citizens’ perceptions of politics. In recent times, thanks to the mobile technology, videos have been added to the texts to provide more meaningful contexts to the readers. But there comes a question: Do news videos …
Participatory journalism is a new concept in which audiences engage in the creation and dissemination of information. This trend also leads to a change to the traditional journalistic gatekeeping process. For example, Helsingin Sanomat, the leading newspaper in Finland, invites readers to provide information for …
This current age of digital media has raised concern that the traditional television viewing will become outdated. Advances in technologies provide people with various options to watch television. Judy Franks, lecturer of integrated marketing communications at the Northwestern University, conducted a survey to understand whether television …
