Magazines push digital media presence to boost readership
Magazines in the U.S. have been witnessing a constant decline in circulation since 2008. In response, many magazines have intensified their presence through digital media, but they find it hard to retain readership. Parul Jain, assistant professor in the E.W. Scripps School of Journalism at Ohio …
Which interactive features engage more readers?
Being an important facet of audience engagement, interactivity allows readers to comment and debate the content they get in online newspapers. The interactivity features of news content enhance readers’ positive attitudes toward the news website and influence users’ behavior in terms of sharing the content …