Anyone overseeing a newsroom's social channels quickly learns that they're all unique. Tanita Gaither is the digital content manager for Gray's WIS-TV in Columbia, SC. She tries to develop strategies that leverage the most powerful elements of each. "There’s this old saying, 'You break news on …
In the United States, 95 percent of teens own a smartphone or have access to one. These mobile connections lead the teens to more persistent online activities, with about 45 percent online on a near-constant basis. They are also active on social networking sites. A …
Thanks to the internet and social media, putting a protest together and even finding people who will join is easier than ever before. In a 2016 study, researchers José Alberto Simões and Ricardo Campos wanted to explore the relationship of social media and protesters. Over the …
Recently, the use of Facebook by public health organizations has become more popular. This study examines what features posted by these organizations attracts the most engagement i.e. likes, shares, or comments. James Kite, Bridget C. Foley, Anne C. Grunseit, and Becky Freeman, all from the …
Facebook has become such a vital part of audience engagement for local TV newsrooms that the social platform’s change in its news feed algorithm has social media managers scrambling. On January 11, Facebook said that it would prioritize content from “friends, family and groups” and …
Facebook has made it hard for Pages to get their posts in people’s News Feeds, from cutting organic reach in favor of paid distribution to prioritizing posts from friends and family members. But it has added a new feed that may help brands and publishers …
