Social media by its very nature is fast, bi-directional communication, but many companies are plagued with social media policies that hinder agility. Is your social media policy agile? If not, it’s time to jump into modern marketing and have your brand be part of a …
Zenith, a media agency owned by Publicis Media, predicts global social media ad spend will grow 20% this year, reaching $84 billion. According to Zenith’s data, social media advertising will account for 13% of total global ad spend and rank as the third-largest advertising channel, …
Fact-checking impeachment is hard to do It’s only been a little more than two weeks since U.S. House Speaker Nancy Pelosi announced an impeachment inquiry against President Donald Trump. But for fact-checkers, it feels like a lifetime. Since the announcement of the inquiry, which focuses on a …
A majority of U.S. adults can answer fewer than half the questions correctly on a digital knowledge quiz, and many struggle with certain cybersecurity and privacy questions A new Pew Research Center survey finds that Americans’ understanding of technology-related issues varies greatly depending on the topic, …
“If disability is not on your board agenda, neither is diversity, nor is innovation, productivity, brand experience, talent, risk, reputation…” —Caroline Casey, founder, The Valuable 500 At the World Economic Forum in Davos this year, I played a small role in launching a much-needed disability inclusion …
In the world of media training and media interviews, there are some serious flaws you should avoid at all costs—especially when you must do a media interview during a crisis. Remember these truths: Media training is not about how to be fast on your feet; it is about how …
Advances in technology allow news outlets to publish news on various platforms—their own websites, social networking sites like Facebook and Twitter, and so on. As a result, many readers do not subscribe to broadsheet; rather, they read news on social media pages of news outlets. News …
Ronen Tivony/SOPA Images/LightRocket via Getty ImagesWhen I think of CNN—when I watch it, or when I scroll through Twitter, or when I think of what I want to write about it—I think of what Jeff Zucker, CNN president, said in 2017: “The idea that politics …
Canadians will elect a new Parliament in two weeks. The incumbent Liberals, led by Prime Minister Justin Trudeau, will attempt to retain their majority Oct. 21 against the rival Conservative and New Democratic parties. Fact-checkers have been pleasantly surprised: Besides some French hoaxes and a …
The role of the CMO has evolved massively over the past 15 years. In fact, at some high-profile companies, it seems to have evolved itself to the point of obsolescence. As reported in Ad Age this past July, “Several big-name companies have recently done away …
| 4 hours ago The several ad industry parody accounts roaming the internet have established their own personalities to put the industry’s elephants in the room. Female Copywriter is brilliantly scathing. Lee Clow’s Beard is akin to a fortune in a cookie with its musings. Though …
For the fourth time in history, a United States president faces an impeachment. But this marks the first time an investigation like this will take place amid a tsunami of false news on social media. Fact-checkers have built creative strategies to surf this wave. On Sept. 24, …
