The influencer community is one of the rare businesses where women dominate the field. Across all industries – travel, fashion, technology, food and entertainment – women make up 77% of the total number of influencers. You would think with such a stronghold on an industry, …
| 4 hours ago According to a study by Pew Research Center, 53% of Americans agree that made-up news is a big problem for the country—one that the news media is responsible for fixing. Pew surveyed more than 6,000 …
After years of controversy over unpaid internships, the picture for PR newbies is brightening as more agencies are vowing to pay their fledgling help. The PR Council has announced that its members pledged to pay their interns in the United States at least minimum wage in …
Augmented reality (AR) is becoming increasingly popular among consumers — and increasingly more available to marketers as a creative channel for reaching them. The technology is applied in a wide variety across marketing channels and is widely available to consumers — all they need is …
The axiom “if it bleeds, it leads” lures clicks, but it can also result in discouraging and polarizing coverage. People are hungry for stories about the ways individuals and communities are solving problems. Though it may not be easy to see (just yet), this is a …
Facebook introduced several new Video Creation Kit features Tuesday, including a tool that will automatically create multiple versions of a video with different aspect ratios. Video advertisers will also have access to new templates, more font options, seasonal stickers and a new feature to save …
| 8 hours ago Twitter said when it released its 2018 Inclusion and Diversity Report in March that it would begin publishing this information quarterly, and the first quarterly installment was released this week. Vice president of people experience and head of diversity and inclusion Dalana Brand said …
PR pros’ calendars are filled to the brim, as they try keeping up with current events, monitoring trending news stories, researching and pitching journalists and evaluating media results. Add to the headache social media, which has added another level of monitoring and engagement to the daily …
U.S. advertisers spent an all-time high of $479 million on podcast ads in 2018, up 53% from $314 million the year prior, according to research by IAB and PwC. The report also predicts that domestic podcast marketplace revenues will double to over $1 billion by …
Visibility and exposure on social media are a lifeline for many businesses as audience engagement drives sales, brand awareness and marketing reach in the modern market. Platforms like Instagram and Facebook are prime places for companies to gain potential customers through profile follows and post ‘likes.’ Throughout 2017, …
It’s time for spring cleaning, but you can spruce up your writing, as well as your office, with updated AP style rules. On Wednesday, AP Stylebook launched its 2019 edition: The 2019 AP Stylebook went on sale today. Customers who participate in our automated annual delivery program get …
We know traditional news organizations across the United States are shrinking, but there is little data on what the journalists who leave a shrinking major newspaper do next. At the turn of the 21st century, the Los Angeles Times was one of the biggest newsrooms …
