The digital landscape no longer resembles the exciting, rocket-fueled playground defined by startup media groups desperate for clicks. One company that showed promise, an outfit called Mic that was targeted to millennial readers, is defunct, largely due to the algorithm changes from Facebook that …
Global influencer spending will run as much as $10 billion by 2020, but all that money can’t buy trust. Consumer trust in what influencers have to say sits at just 4%, and advertising has a trust level of 37%—behind banking, energy, and telecommunications—according to Edelman’s most recent trust …
Frédéric Dubut, web ranking and quality project manager for Bing, is embarking on a journey to refresh the company’s webmaster guidelines. “SEO friends! I’m kicking off an effort to refresh our @Bing webmaster guidelines, both the spirit and the letter. Any shady tactics you think …
Photo by Scott Olson/Getty Images.On July 17, the vast photo archives of Ebony and Jet magazines went up for auction, in an effort by the Johnson Publishing Company, which had recently declared bankruptcy, to settle its debts. A week later, the archive was sold to …
On Tuesday night, in the aftermath of night one of CNN’s first presidential debates of the 2020 cycle, the reviews were lukewarm, at best. Did it handle night two, last night, any better? Some observers noticed some slight improvements (there was 100 percent less John …
Less than 20 minutes before a mass shooting in El Paso that left 20 people dead and dozens more wounded, the alleged gunman appears to have published a manifesto on 8chan, the notorious internet forum. If verified, it will be the third such document …
It’s only August, but 2019 has already been a rough year because of layoffs in the news industry. In more Do-you-have-a-plan-B?-news, a new study from Pew Research shows that in 2018, slightly fewer papers had layoffs than in the year before, but a higher number …
Facebook bought Instagram in 2012 and WhatsApp in 2014. But even today, many users of those apps don’t realize they are part of Mark Zuckerberg's empire. Facebook went to great lengths to allow them to operate as independent brands. There are many "I hate Mark …
In Dan Kane’s 35-year career, he’s developed a way of choosing the stories he should start poking around. The investigative reporter at The (Raleigh, North Carolina) News & Observer thinks of them as triggers, and they’re set off by “harm, cost, power, complexity and secrecy,” he …
Many fiction writers choose journalism for the profession of their main character. After all, journalists make good narrators, and they are often where the action is. Below are a few of my favorite fictional journalists, who inspire me with their talent, wit and sense of adventure—along with …
It’s never been harder to stand out from the crowd. “Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By the time we start our workday, we’ve been bombarded with around 20 gigabytes …
Ever struggle to start writing your copy? I did. I struggled with starting a lot, especially at the beginning of my career. Back then, starting was difficult because I didn’t have a reliable method for organizing my thoughts. I did my research and had plenty of ideas but I …
