In today’s media landscape, you don’t often find pockets of progress amid all the doom and gloom. But check out these numbers: The Denver Post planned and launched a pay meter and within four months sold 5,100 digital subscriptions and increased loyal readers by 20 …
One Monday last June, a few teams at The Seattle Times got together to sift through about 30 ideas they’d collected from the newsroom for a hack week. In an off-white conference room with exposed ductwork and windows looking out on Seattle’s Denny Way, the …
How South Florida's Sun Sentinel created 'Felonious Florida' One day, two veteran news editors in South Florida spent their lunchtime talking about their favorite podcasts. True crime stories, like “Serial” and the Cincinnati Enquirer series “Accused,” fascinated Lisa Arthur and Juan Ortega. Then, Ortega recounted, Arthur …
Does your organization have great photos on Instagram that could be used for other PR efforts?Until now, Instagram hasn’t offered tools to download photos from its database, forcing users to share a given Instagram post or find other visuals for their campaigns. The company says …
Google is continually updating its algorithm—but the current modification is significant.Often, Google’s tweaks have minimal effect on your ranking, assuming you’ve been complying with its SEO guidelines. However, Google recently released a tweet mentioning “broad core algorithm changes,” which are relatively rare. Each day, …
How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends: The answer to the popular question, “How do you …
In a Long Island high school, Henry was trapped. He had been an MS-13 gang member since age 12, back in El Salvador, when he killed his first man. He wanted out. He decided to work with U.S. authorities, who promised to put him under …
A new report from the Knight Foundation shows that local TV news hasn’t yet been hit by the same forces as local newspapers, but a lot of challenges are coming. “Local TV News and the New Media Landscape,” published today, comes in four parts and …
After more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform and Instagram. According to a release from the MRC, the accreditation applies to ad impressions for Facebook and Instagram’s desktop and …
We know that our MediaShift community likes learning new things. That’s why we have always offered guides and how-to’s on our site, weekly DigitalEd trainings and panels and in-person workshops. But we thought it would be a good idea to also try peer training groups …
Photo by Willie B. Thomas / Getty Images Startups possess great potential to improve journalism. In theory, they can be the sites where new products, novel revenue streams and altered ways of organizing are discovered, tested and accelerated. However, the situation in Europe seems to be …
Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to many studies, and consumers seem generally less tolerant of brands making mistakes or otherwise behaving badly. However, in a new survey …
