I recently presented at SMX East in New York. Aside from being one of my favourite cities in the world, it was a great conference and I want to expand upon my presentation and dive a bit deeper into the topic. Below are seven link building …
Allow me a moment to reminisce about a handful of journalism’s challenges as we’ve gone digital. I promise there’s a point. Paywalls. Pop-ups. Overtaxed servers. Clickbait. The classifieds collapse. Banner ads. Excessive banner ads. Inappropriate banner ads. Sponsored content. The wobbling influences of search engines …
LinkedIn has announced a few significant changes to Company Pages on its platform. We’ve been using LinkedIn as a communications channel to tell our clients’ stories since Company Pages launched in 2010. Now, with big changes afoot, here’s how the latest features that will be …
“Documentaries aren’t journalism, and there’s nothing wrong with that,” read the headline of an article published in October by Washington Post film critic Ann Hornaday. “The journalist’s mission is to share information, whereas the filmmaker’s mission is to elicit emotion.” As a professor in a …
Photo: Eric Ray Davidson. Courtesy GQ.In February 2003, S.I. Newhouse Jr., the chairman of Condé Nast, called Art Cooper, the longtime editor of GQ, into his office. “Art,” he said, “I think it’s time for you to retire.” In a matter of weeks, Jim Nelson …
The work doesn’t stop after you hit “publish”—especially for white papers and other pieces of gated content. Creating white papers is tough. It takes a lot of time and resources, and when you complete one, you should be proud. However, if you want your new asset …
When you’re the target of fake online claims, it’s essential to have a response plan in place. Consumers often refer to online reviews when making purchasing decisions—and they trust what they read. According to an infographic from Headway Capital, 79 percent of consumers have seen a …
Facebook confirmed this week that searches off of the platform do not influence Facebook search results. Aiming to be more transparent about how Facebook’s search graph works, product manager Yee Lee explained all the things that do — and don’t — impact Facebook searches in …
| 3 hours ago 2018 was anything but dull for the ad-agency world. One could argue that it was a year defined by industry whiplash. In one moment, we heard about another agency leader being shown the door. The next, Martin Sorrell reemerged, thumbing his nose at …
A recent Muck Rack survey of financial journalists offers PR pros a peek into behaviors and preferences that can affect media relations success. The information can be helpful to communicators from several types of organizations, considering that the most important topics for financial reporters in 2019 …
Since early 2017, English-language news outlets in the US have published numerous stories about a series of leaked draft regulations that would limit immigration to the US in profound ways, based on prospective immigrants’ supposed “likelihood of requiring public assistance.” The rules sought to potentially …
Welcome to Galley. Or, for some of you, welcome back. For years now, we’ve been looking for a way to open up CJR, to invite people in to talk, to debate, to think things through. It is one of the biggest frustrations of the media moment in …
