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Issues

Managing the impact of political ads in TV news

Posted On February 24, 2020 0

A friend of mine recently asked if stations run more commercials in their newscasts during political season. I wanted to say, “Duh, yes!” but, of course, did not. Political advertising is …

Tools

Snapchat finds growing role in local news

Posted On February 17, 2020 0

Strategies Video

Giving up on stand-ups? New thinking on reporter on-cam appearances

Posted On February 10, 2020 0

Strategies Tools

9 tips for a journalist’s social media success

Posted On February 3, 2020 0

Strategies Video

Vertical video as a tool for reaching younger audiences

Posted On January 27, 2020 0

Research in Action

A screenshot of a online video A debate over audience watching long videos

An illustration of same sex Straight consumers comfortable with same-sex ad imagery

A woman is holding a #metoo placard. “Liberal” newspapers blame victims more in campus sexual assaults

A picture of a newsroom at a TV station ‘The Sinclair Effect’ study looks at local TV bias

Picture of South Korean newspapers News coverage of suicides raises rate among adolescents

Abstract picture of writing report Outsourcing hampers newspaper reputation

Meredith Corp VP says company is “nimble, opportunistic, and evolving weekly”
February 18, 2020 0
Why Can’t Every Reporter Be More Like the I-Team?
February 13, 2020 0
“The Biggest Risk of All” — Transforming a Legacy Newscast
February 6, 2020 0

Forecasting the Future of Weather Reporting
January 31, 2020 0
A Week in the Life of Popular YouTube Channels
January 5, 2020 0
How Pew Research Center is approaching the 2020 election
January 5, 2020 0

Writing Facebook Ad Copy That Converts
January 3, 2020 0
Hearst Magazines’ Troy Young:“Established Media Brands Are Rising Again”
December 29, 2019 0
Condé Nast’s Global CEO, Roger Lynch: “Brands That Consumers Trust And Are Willing To Pay For”
December 26, 2019 0

Watch your words: Remove jargon from your TV scrips
December 20, 2019 0
New research from SnapChat on reaching Generation Z
October 16, 2019 0
Expert guidance to prep your spokesperson—before a crisis hits
October 9, 2019 0

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Older Posts

  • Featured

    • Managing the impact of political ads in TV news
      February 24, 2020
    • Snapchat finds growing role in local news
      February 17, 2020

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