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Strategies

What you really need to know about reaching consumers

Posted On August 13, 2018 0

One of the things I absolutely love about integrated marketing communications is that it sits at the intersection of so many different things. It’s about right-brain creativity and left-brain logic.  It …

Resources Strategies

Finding TV news producers, getting producer jobs

Posted On August 6, 2018 0

Strategies

Former McDonald’s executive says three feet is the distance between marketing success and failure

Posted On July 30, 2018 0

Strategies

New title from Pride Media removes the ‘gay’ label to focus on the person

Posted On July 23, 2018 0

Strategies

Even small, local publications must become digitally-focused

Posted On July 16, 2018 0

Research in Action

Crowds have potential in fact-checking

Photo sharing becomes its own form of communication

Video quality matters on newspaper sites

Social media editors keep accuracy, verification as top standards

How to predict news sharing based on article characteristics

Social media, social pressure and voter turnout

America, help! The freedom of the nation depends on you, hundreds of news outlets write
August 17, 2018 0
4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising
August 17, 2018 0
Is PolitiFact biased? This content analysis says no
August 15, 2018 0

Facebook adding more live video tools
August 15, 2018 0
Covering a failed rally
August 15, 2018 0
Report: Traditional methods of personalization don’t work for millennials and Gen Z
August 15, 2018 0

3 Ways for Marketers to Integrate Automation Into Marketing Strategies
August 15, 2018 0
How Sonos Is Building the Audio Internet
August 15, 2018 0
YouTube to overtake Facebook in website visits
August 10, 2018 0

A tale of two companies: NYT profits while Tronc considers sale
August 10, 2018 0
3 Things to Keep in Mind While Building Out a Social Strategy
August 10, 2018 0
Is the ‘Enemy of the People’ talk working?
August 9, 2018 0

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  • Featured

    • What you really need to know about reaching consumers
      August 13, 2018
    • Finding TV news producers, getting producer jobs
      August 6, 2018

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