It started with a tip from a source to KNTV. It sounded crazy but it turned out to be true. The world’s biggest food distributor, Sysco, was storing raw meat, milk and other food in unrefrigerated storage units before delivering it to restaurants.
NBC Bay Area eventually aired a series of reports on the scandal that let viewers see for themselves what Sysco was up to. How did they do it? It took a lot of planning and teamwork, producer Kevin Nious and reporter Vicky Nguyen told IRE’s Story Shorts, particularly when it came to capturing the video they needed.
The station also used social media, especially Facebook, to connect with food service workers at Sysco and other companies. Here’s one of the stories, so you can see how it all came together.
IRE’s Story Shorts page has links to related tip sheets, available to members only. Great resource!