Ninety percent of local news organizations in the nation's biggest markets have mobile apps, so why aren't they making the most of them? Mobile devices are enabled with a global positioning system that works with wireless networks and cell phone triangulation to identify the location of …
People now have various types of social media platforms available to them that they use to quench their thirst for sharing and getting information. But not all the platforms are the same in terms of the features they offer. Users also attribute different meaning to …
Advances in technology have transformed many goods, such as books, photographs, music and videos into digitized forms, enabling consumers to carry them in one pocket-sized device. They can access to this digitized library of contents anywhere at any time. Technological advances have created opportunities to …
Advertising has been a popular tool during elections to enhance the popularity and name recognition of previously unknown candidates, attract new voters, connect candidates with particular demographic groups and help voters retain information on the candidates’ stances on issues. Evidence shows that the ubiquity of televised …
Presidential candidates debate during their campaigns to let people know what they will care about if elected. Sometimes they make caustic remarks toward their opponents. For example, Trump called Clinton a “nasty woman” during the third presidential debate. His supporters also regularly drew attention to …
Television viewing is no longer confined to networks, cable and subscription channels, of course. The internet has enabled viewers to watch televised programs on web-based streaming services such as Netflix, Hulu, and Amazon Prime. Many in the industry know that the rise of such streaming services has …
Advertisements are ubiquitous. When we read newspapers, watch television or surf websites on mobile phones, ads constantly attract our eyeballs. Advertisers employ various strategies to build brand identities, often tailoring messages relating to cultural and social values to fit the specific audience. Research demonstrated that …
The media has long been criticized for the unhealthy manner in which it characterizes weight and body types. Evidence indicates that exposure to these media messages can influence audience members about their own and others’ health and attractiveness and impact viewers’ psychological well-being. Studies also …
Proximity is a strong driver for commenting on public news sites, and local newspapers are more likely to allow users to comment on articles than are national newspapers. A quantitative content analysis of 3,444 online news articles in nine Swedish newspapers has found the most engaged …
In the networked media ecosystem where information is abundant, rumors spread like wildfire and fake news maintains a large presence in media, everybody is looking for a sustainable model for fact-checking. A five-member team, including three journalists with more than 30 years of experience combined, found …
Humans love to take pictures. It helps us remember important moments, express ourselves and show others what is happening in our lives. With the rise of the internet, photo sharing has become easier and more popular than ever through media such as Facebook, Instagram, Snapchat …
Social TV study finds most people delay viewing their favorite shows
Viewers in this digital age use a second screen, such as a mobile phone or notebook computer, to communicate with others about the content of a specific television show and to read comments written by friends and unknown peers. This emerging trend in current media …