While newspapers, TV stations, and radio broadcasts are filled with news about the latest number of cases reported, vaccine updates, and overviews of new restrictions, magazines appear like a safe space where pandemic-related news is not allowed. Samir Husni, director of the Magazine Innovation Center and …
Magazines in the U.S. have been witnessing a constant decline in circulation since 2008. In response, many magazines have intensified their presence through digital media, but they find it hard to retain readership. Parul Jain, assistant professor in the E.W. Scripps School of Journalism at Ohio …
Over the years, magazines generally have used similar designs and layouts, aiming for the largest readership possible. Newell Turner, editorial director at Hearst Design Group, understands the traditions but also wants to see more experimentation with design elements as well as greater focus on a …
I recently attended the IMAG Conference in Boston, hosted by MPA: The Association of Magazine Media. It was an absolutely eye-opening experience and wonderfully informative. While there, I had the pleasure of speaking with Joe Landry, a 25-year veteran in the magazine media business and …
Digital and print serve different purposes, says Linda Thomas Brooks, president and CEO of MPA: The Association of Magazine Media. “Digital is much more search-based. The printed version is often more sort of an inspiration or a discovery,” says Brooks. “Every magazine’s constellation of content is …
While some traditionally print-centric companies are moving to a digital-only platform now, others see potential and success in sticking with print, and still others have found a happy medium utilizing both print and digital elements. Daniel Dejan, creative director of Sappi North America, says there's room …
