As an important component of an advertising agency, account planners search for insights to solve advertising problems. Using both primary and secondary research, they collect information about consumers and brands that eventually is transformed into finished advertising. In order to understand how an account planner searches …
Today, it's more important than ever for businesses and organizations to have a crisis management plan. And though no one likes to relive a crisis, you can learn from doing so. In 1982, consumer research specialist Leslie Westbrook was in the "war room" during …
He-Man foils Skeletor’s latest plan to capture Castle Grayskull. Peace-loving hippies attend a music festival in their Volkswagen Microbus. Colonel Sanders hawks his finger-lickin’ good KFC meals. “The Candy Man,” a hit song from the ‘70s, sweetly plays over a montage of M&M ads. Great Scott! …
