Melissa Charbonneau is a former CBN News reporter, who is now a crisis communication representative for Royal Caribbean Cruises. Invited to the University of Mississippi to meet journalism and IMC (Integrated Marketing and Communication) students, Charbonneau reflects on these two sides of her career. During her …
Today, it's more important than ever for businesses and organizations to have a crisis management plan. And though no one likes to relive a crisis, you can learn from doing so. In 1982, consumer research specialist Leslie Westbrook was in the "war room" during …
The last thing a business wants to endure is a crisis. In a world with social media and fast-moving news, a crisis can sink a company. So it is important that companies have a communication strategy for emergencies. They should know exactly what they will …
