We have all seen targeted ads pop up on our social media feed, but do they convince us to buy, or on the contrary, do they give us a feeling that we are being tracked? This study explores the negative indirect effects of tracing and …
We’ve all read the stories. Former cable and satellite viewers who now live exclusively in a world of Netflix, Amazon Prime and whatever other content can be found on the internet. I’ve always been amazed by how these articles ignore the most important element of …
As an important component of an advertising agency, account planners search for insights to solve advertising problems. Using both primary and secondary research, they collect information about consumers and brands that eventually is transformed into finished advertising. In order to understand how an account planner searches …
I love the Wall Street Journal. It’s the best written, most informative business publication there is, and I read it daily. I don’t always agree with their editorial stance but the international news and especially the marketing sections are top notch. I’ve been a loyal subscriber …
Advances in technology have transformed many goods, such as books, photographs, music and videos into digitized forms, enabling consumers to carry them in one pocket-sized device. They can access to this digitized library of contents anywhere at any time. Technological advances have created opportunities to …
Advertisements are ubiquitous. When we read newspapers, watch television or surf websites on mobile phones, ads constantly attract our eyeballs. Advertisers employ various strategies to build brand identities, often tailoring messages relating to cultural and social values to fit the specific audience. Research demonstrated that …
What are millennials reading, buying, watching? We asked a group of University of Mississippi students what their two latest media purchases were, and here are some of their answers. Mary Albert Hulu – Albert purchased the commercial-free Hulu unlimited package after seeing that many of her friends have Hulu. …
Social media has become a habit for most adolescents, but researchers believe there is still more to be discovered in how to communicate and sell to children 14-16 using social media. Researchers Alicia Mas-Tur, Ana Tur-Porcar and Anna Llorca from the University of Valencia found …
Within a relatively short time span, the yoga clothing and accessories brand Lululemon has become a major force in retail and yoga culture. Researchers Christine Laverence and Kristen Lozanski both from King’s University College at Western University sought to understand the success of the brand’s …
