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Over the past few years, sonic branding has evolved from a niche, nice-to-have marketing asset to a must-have for any complete brand ecosystem. Forward-thinking companies realize they must use sound and music to stand out both in traditional media and on audio-first platforms like TikTok, Spotify and other social media and streamers. However, knowing your…
Read more here: https://www.adweek.com/brand-marketing/your-sonic-branding-may-be-doomed-to-fail/