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Three stations serving the New York City metropolitan area have begun broadcasting with NextGen TV, a new digital broadcast technology “delivering stunning video with brilliant color, sharper images and deeper contrast to create a more life-like viewing experience,” a press release said. “The launch includes WPIX (CW), WABC-TV (ABC) and WXTV-DT (Univision). NextGen TV is now available in more than 70 markets nationwide.”
Based on ATSC 3.0, an advanced television broadcasting technology, NextGen TV can be enhanced with internet content to enable viewers to get more out of live sports, live news, and live events in real-time. ATSC 3.0 gives broadcasters the power to serve their markets with a range of high value data services in addition to improved television broadcasting, the release said.
“In addition, NextGen TV adds a new dimension to TV viewing, with vibrant video and new Voice+ dialogue enhancement that brings voices to the foreground,” the release continued. “Movie theater-quality sound lets viewers hear every voice clearly and keeps the volume consistent across channels. NextGen TV also improves the way broadcasters reach viewers with emergency alerts and can support a wide range of features currently in development.”
NextGen TV is touted as “the most significant broadcast technology upgrade in history.” Features available will vary by device and station as broadcasters roll out service across the country. NextGen TV can continue to evolve as new technologies are introduced because it is built on the same basic technologies that power the internet and mobile broadband. New sets compatible