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LAS VEGAS — Anne Schelle, managing director of Pearl TV and recipient of this year’s Women In Technology (WIT) Leadership award, urged attendees of TVNewsCheck’s standing room only WIT awards reception Tuesday at the NAB Show to serve as tireless advocates for diversity and equality. “Always remember that there’s more that can be done,” she said.
The leadership award recognizes women who have contributed significantly to advancing their industry technologically, and Schelle has promoted the new voluntary ATSC 3.0 broadcast standard that broadcasters, manufacturers and consumers are embracing. She believes ATSC 3.0 will transform the industry. In introducing Schelle, 2021 WIT Leadership recipient Marci Lefkovitz, VP of technology and workflow strategy for Disney Content Operations, called Schelle a force of nature when it comes to promoting the 3.0 initiative.
“To take a new broadcast standard from concept to implementation without government support or early broad support from the industry is not for faint of heart, or for anyone who craves immediate gratification,” said Lefkovitz, who met Schelle when appointed as the ABC representative to the ATSC 3.0 initiative.
Schelle, who called herself an eternal optimist, said the movement is making progress. “I believe this is transformative for the industry, and we will get there,” she said.
Five other women were recognized during TVNewsCheck’s 13th annual awards program — two Futurists and three Women to Watch.
This year’s WIT Futurists — those who take a long-range view of where the television industry should be moving and figure out how to get