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Good morning, Marketers, what will the new consumer look like?
A study shared below indicates that consumers are ready to spend. Over the last 16 months, they’ve taken to spending more time and more money on digital channels. These swelling revenue streams will be captured by marketers and ecommerce strategies that address the new consumer where they are and how they do business.
Data is at the heart of these marketing adjustments. A new partnership between ZoomInfo and LeanData shows why the B2B journey is also irrevocably digital.
Behind the data, however, is consumer behavior. Further down, we look at how ad experiences on YouTube are adjusting, in the form of uninterrupted ad pods, to viewer behavior when they watch long-form content on the platform.
Chris Wood,
Editor
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LeanData and ZoomInfo integrate on lead delivery
ZoomInfo, the database of company and contact information, is partnering with LeanData, the automated lead to account matching and routing solution, to enrich LeanData’s matching and routing flows with information from ZoomInfo’s database. Both solutions are Salesforce native, so it’s Salesforce records that will be enriched.
The aim is to increase the completeness and accuracy of LeanData’s routing flow in real-time, getting more comprehensive records to sales
Read more here: https://martech.org/welcome-the-new-consumer-fridays-daily-brief/
