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Video is king of today’s social media landscape.
With the recent launch of IGTV, Instagram clearly has its eyes set on seizing the throne.
IGTV? Can I watch TV on Instagram?
The answer depends on what you consider TV. According to a recent study, nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. In 2016, the smartphone replaced TV as the most-used device among millennials.
IGTV incorporates familiar elements of traditional television, hence the name. For example, it automatically starts playing content as soon as you open the app, and you can bounce from channel to channel to see what your favorite creators have posted.
How is IGTV different?
As with YouTube, IGTV allows users to upload videos to their own “channel,” where viewers can watch, “like,” comment, and even send videos directly to friends. In short, it gives users one more reason to stick around Instagram, instead of hopping to another social media platform, such as YouTube, to satisfy their hunger for binge-worthy video content.
The most significant difference between IGTV and YouTube? IGTV caters to users’ appetite for vertical video, allowing them to view content in full screen on mobile—without having to turn the device sideways.
Unlike videos uploaded to the grid or Instagram Stories, which are limited in length, videos on IGTV can run up to 10 minutes for general users and 60 minutes for users with larger/verified