Ever since Elon Musk took over as CEO of Twitter, there have been a lot of changes to the platform.
Some people love it. Others are not so sure. Many marketers have even said their goodbyes to Twitter.
As far as brands are concerned, many have left the platform or temporarily paused ads due to increased hate speech, safety concerns, and Musk’s overall lax approach to content moderation, account suspensions, and other issues.
Here’s a rundown of all the changes that have happened so far. Whether you’re a fan or not, it’s worth keeping up with what’s happening with Twitter 2.0.
The latest in the Twitstorm: In a beta available to all advertisers, Twitter launched a new Search Keyword Ads campaign objective. Roll-Out Plan for Alternative Feeds, Updated Bookmarks UI and Long-Form Tweets is announced Advanced Search filters could soon be coming for mobile. Have an idea for a new Twitter account, but the username is taken? You may still be able to get it. Musk announces that Twitter is rolling out View Count, so you can see how many times your video is seen. Once we have official confirmation and more info, we’ll let you know. Musk creates a poll asking users If he should step aside as CEO. Final results: 57.5% say yes; 42.5% say no. Twitter Offers Advertisers Generous Incentives After Many Marketers Left Platform (Wall Street Journal). “Under the new Twitter plan, advertisers who book at least $500,000 in