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There has never been more pressure on station groups to optimize their streaming revenue as retrans plateaus and linear advertising faces continued downward pressure in the year ahead. Strategy, Technology & Optimizing Streaming and FAST Channel Revenue in 2025, a TVNewsCheck Working Lunch Webinar on Feb. 20 at 1 p.m. ET, will examine what media buyers are looking for when including CTV platforms and what media sales leaders are doing to address these needs.
Leaders from NBCUniversal Television and Streaming, Gray Media, Hearst Television and Media Inno will unpack how broadcasters are keeping up with media buyers’ demands on OTT and FAST channels and capitalizing on CTV’s strategic advantages in reaching and engaging with audiences. It will also examine the challenges that continue to stand in the way of CTV optimization and the best prospects of overcoming them.
“CTV advertising has never been more critical for broadcasters’ bottom line than in 2025, and they must be prepared to keep up with media buyers’ demand on these platforms,” said TVNewsCheck Editor Michael Depp. “This webinar will share the latest insights from CTV leaders who will speak to the innovations essential to meeting that demand. It will equally look at the cross-industry impediments to optimization that will require strong leadership and cooperation to overcome.”
Speakers
Shawn Makhijani, is SVP of Business Development & Strategy, NBCUniversal Television and Streaming & Senior Vice President, NBC Spot On, an advanced video advertising business launched by the NBCUniversal Local division that is designed for local/regional CTV and OTT advertisers.
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