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When Malaysia Airlines Flight 17 was shot down by a surface-to-air missile over Ukraine in 2014, amateur video of the incident, which claimed 298 lives, quickly emerged on YouTube and, once verified, got picked up by major TV news organizations.
For Micah Grimes, who was then a social media editor for ABC News, saw the event as “a big turning point” in the rise of streaming video.
“Just the speed at which that happened — the video was there, it was stunning, and then it went out on an ABC News special report to millions of people — it was just an amazing thing to see,” said Grimes during a recent TVNewsCheck webinar, “Live Linear Streaming and the Explosion of Innovation in TV News.”
Grimes, who today is VP of sports and news at Atmosphere TV, joined three other streaming media executives to talk about how their relatively new medium has spawned a wave of creativity in news storytelling and presentation.
Atmosphere, a new streaming TV service designed for businesses, such as restaurants, hotels and healthcare providers features “a lot of text-on-screen, a lot of UGC content,” Grimes said, and sometimes feels like scrolling through TikTok, which puts a priority on making the first three seconds of any story as compelling as possible, even if the segment is audio-free.
“We wanted to really lean into the future, here, which is streaming, and all the technology that that brings,” Grimes said. “But it’s also a combination of traditional TV, and marrying
