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Media buying executives say there are no longer any daily broadcast primetime shows, other than the NFL, that can be considered appointment viewing or must-buy for their advertiser clients.
With viewership seriously diluted by the growing oversaturation of programming brought about by the rapid and steady growth of streaming TV services, very little programming stands out among the masses anymore.
“There is no appointment viewing on television anymore,” says one media agency executive, who did not want to speak for attribution. “There is just massive fragmentation and diluted audiences of what people are watching each day.”
However, there still is a crown jewel in linear broadcast TV, and one that advertisers on TV stations can take advantage of: The Big 3 syndicated game shows — Jeopardy, Wheel of Fortune and Family Feud — that primarily air nightly in primetime access.
More than two months into the new TV season, all three of those shows are drawing more viewers nightly than the top broadcast entertainment shows.
Numbers Don’t Lie
Jeopardy, the most-watched non-sports programming on television, is averaging 9.2 million viewers per night, while Wheel of Fortune and Family Feud, tied for second, are drawing 8.4 million viewers per night, according to Nielsen data. The most watched broadcast entertainment show is NCIS on CBS, which is averaging 7.9 million viewers.
Not to be left out is the syndicated court show Judge Judy, which is averaging almost 6.9 million viewers in various daytime timeslots, and that also places it among the Top