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TikTok is rolling out text posts for the first time.
Historically, brands and influencers have been able to create content across a variety of formats such as live videos, photos, Duets, Stitch and more – but text was never an option.
Now, creators have that additional resource to connect with their audiences, enabling them to spread their messages through poems, lyrics and any other written content on TikTok.
Why we care. Providing brands with the ability to share text posts is another method in which they can reach and engage their audience. While some TikTok users may be responsive to live videos, others are more likely to connect with text posts. Giving marketers this additional resource is helping them to draw in an audience that may have previously been untapped. The bigger the audience a brand is able to reach and engage with, the higher the possible ROI.
New features. To make text posts as engaging as possible, TikTok has also launched a number of features for content creators to experiment with when posting text, including:
Stickers: TikTok has a range of stickers that creators can use to enhance their text posts. Tags and hashtags: In the same way that you can with video and photo posts, tags and hashtags can also be used with text posts. Background colors: Content creators can choose a color to layer behind their text to make their message pop. Sound: TikTok has stressed that sound is a vital part of the user experience,
Read more here: https://searchengineland.com/tiktok-launches-text-posts-429765