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Want to work with the best marketers in the world? Can you imagine what you would be able to accomplish with their skills?
Good news. You don’t have to imagine. The best marketers in the world are available and eager to work with you.
I’m talking about creators.
Creators are the most proficient, passionate and productive marketers, bar none. They’re strategic thinkers who execute quickly with unmatched quality. And they know the biggest secret of all marketing — how to get and keep attention.
They’re different from influencers, who are trying to build a personal brand based on their personality and lifestyle. Creators are producing creative content aimed at entertaining, educating and inspiring a wider audience.
Creators create. And they’re the best in the world at it.
Let me give you some examples.
The world’s best marketers
MrBeast is the biggest YouTuber in the world, with over 171 million subscribers. Compare that to the 113.06 million people who tuned in to watch the Super Bowl, according to Nielsen.
Or Mark Rober, a science YouTuber with 24 million subscribers who launched a subscription box company for his audience.
And the world’s greatest freestyle artist, Harry Mack, with 2.56 million subscribers, is recognized by his fans on the streets no matter where he goes.
Each of these creators has perfected the art and science of building a loyal audience and racking up massive attention.
Brands should study the top creators, partner with them and perhaps even consider hiring them.
The skills
Read more here: https://martech.org/these-are-the-best-marketers-in-the-world/