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Last June, The Associated Press began a concerted effort to expand its advertising business, which generated just 5% of its total revenue compared with the roughly 80% it took in from its lucrative licensing operation. The publisher redesigned its website, inserting more ad units, multimedia and recirculation tools, and hired a direct sales team for…
Read more here: https://www.adweek.com/media/ap-ad-revenue-traffic-upticks/