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NBCUniversal Telemundo Enterprises today announced the launch of Decisión 2024, its election year multiplatform news and civic engagement initiative across Telemundo’s network, local stations, digital platforms and national and local partners.
Decisión 2024 will feature expanded election news and campaign coverage, in-depth national and local Latino voter polls and town halls. It will also include candidate debates, voter registration drives, live journalism events and fact-checking tools and other resources to inform and engage Latinos, the second-largest voting cohort – and one of the fastest-growing – in the United States. This year, some 36.2 million Latinos will be eligible to vote in November, up from 32.2 million in 2020.
“Decisión 2024 is a clear manifestation of our commitment to engage U.S. Hispanics in the upcoming election,” said Luis Fernandez, chairman of NBCUniversal Telemundo Enterprises. “By leveraging all areas of our company working closely with Noticias Telemundo, we plan to inform and motivate all eligible Latinos to participate in this important civic duty. Latinos have the ability to influence the outcome of this election and with Decisión 2024 we want to make sure they have all the information and resources they need to be active participants in this consequential electoral process.”
Decisión 2024, Telemundo says, “reflects the pivotal role Latino voters will play in the presidential race and congressional, state and local elections. Latinos are projected to account for nearly 15% of all eligible voters in November, a new high, with significant increases expected in key battleground states. Young Latinos are fueling