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The Weather Channel en Español launched in May in a bid to capture what owner Byron Allen sees as an underserved market of Spanish-speaking households for whom there’s little weather media in the U.S.
Sussy Ruiz, editor in chief of the new service, says early response has been strong from viewers, who’ve offered up numerous messages of gratitude.
In this Talking TV conversation, Ruiz explains the close working relationship between The Weather Channel en Español and its now 40-year-old elder sibling network, where the streaming-and-digital-only service can be found and its growth plan to serve a wider swath of Latin America.
Episode transcript below, edited for clarity.
Michael Depp: Early this May, The Weather Channel marked its 40th anniversary, and it did so in part by launching The Weather Channel en Español. The new channel is available via numerous OTT platforms and is a mobile app, and it’s also accessible on the Weather Channel’s phone app. The Weather Channel en Español is owner Byron Allen’s bid to connect with what he says is an underserved Hispanic market on streaming, especially as extreme weather ever more seriously impacts communities where Spanish is spoken as the primary and secondary household language. I’m Michael Depp, editor of TVNewsCheck, and this is Talking TV, the podcast that brings you smart conversations about the business of broadcasting. Today, that conversation is with Sussy Ruiz, editor in chief of The Weather Channel en Español. We’ll be right back to talk about its launch, its content