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“Make it new,” the poet Ezra Pound once instructed writers. There is a similar maxim at work at E.W. Scripps these days, where the company has been overhauling its entire journalistic apparatus.
Chris Nagus has emerged as one of the key architects in that overhaul. Nagus’ title alone — senior director of storytelling and content strategy — speaks to what the company is prioritizing as it bulks up its reporting staff at even the smallest of its stations, trims away anchor positions and focuses on getting more relevant stories, and a lot more of them, out of each of its markets.
In this Talking TV conversation, Nagus explains his role and how he works with individual reporters to better focus their search for stories and better frame them once found. He shares how Scripps is working to execute that labor-intensive process at scale and what the company’s expectations are for a stronger product that puts the “new” back in TV news.
Michael Depp: How does a local TV station win with content? How does it make sure that it’s covering the right stories, asking the right questions, talking to the right people to truly address what’s important to the community?
And how, when you’re telling the story, do you make it new?
I’m Michael Depp, editor of TVNewsCheck, and this is Talking TV. These are questions confronted daily by my guest today, Chris Nagus. Chris is the senior director of storytelling and content strategy for the E.W. Scripps