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Research in Action

Effective integrated marketing communications plan to better engage Generation Z in bridge building

The evolution of business meetings post COVID-19

An illustration of social media Hate Speech on Social Media Damaging Brands

Contributing factors of consumer-brand identification and brand loyalty

The influence of fear of isolation on online expression about COVID-19

Citizen journalism in South Asia

TV weather
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Stations creating remote weather centers in meteorologists’ homes
Posted On March 20, 2020 Deb Wenger & Deborah Goldman 0

For WTVA meteorologist Matt Laubhan doing his live weathercast from his house for the first time wasn't easy. "Last night was my first live shot I ran all by myself. If it could break it broke. I couldn’t get in on the VPN, I couldn’t get …
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Reporting weather: More than meteorology
Posted On October 14, 2019 Tatum Dye 0

What’s the difference between weather reporting and general news reporting? Tony Russell believes that, while general news is a cornerstone, weather reporting holds the newsroom together. “Weather is more than half of why we show up,” said Russell, a veteran weather reporter for WeatherNation and multiple local TV stations, …