In today’s media environment, it is essential for news outlets to be more than just a source of information—they must serve as a reflection of the communities they report on. Anchors and reporters across various news stations from Scripps News highlight the importance of shifting …
When it comes to storytelling, characters are at the heart of what keeps viewers engaged. Alex Flippin, Gray Television Executive On-Air Trainer explains, "Characters are the reason that we watch any story. They make us care, and help the viewer connect to the story." The essence …
Bruce Moore is the news director for WREG-TV, the Nexstar station in Memphis. He shapes the organization's news coverage and sets the editorial direction of the station. In addition to his role as a newsroom leader, he has more than a decade of experience as …
