Last report in a series on how local stations can use their Web sites to generate new content By Jeff Gralnick The first three parts of this series were aimed at helping you to use your Web site and Web tools in new and different ways, to …
Third report in a series on how local stations can use their Web sites to generate new content By Jeff Gralnick To be truly interactive, local TV Web sites need to make it easier for users to touch them back. The simplest approach is through a "Contact …
Second report in a series on how local stations can use their Web sites to generate new content by Jeff Gralnick Imagine that you're starting from scratch. You're going to build an interactive Web site that will help your viewers touch you back, by using all the …
First report in a series on how local stations can use their Web sites to generate new content By Jeff Gralnick First, let's try to get your attention. It IS the Internet stupid, but NOT in the way you think. It is interactivity but NOT in the …
By Annie Lang & Deborah Potter In this study, four stories submitted to NewsLab by local news stations were modified to conform with a set of seven rules for improving news comprehensibility. The rules were developed by Potter & Lang (2000) from an extensive review of …
By Deborah Potter & Annie Lang It's one thing to take a television news story that doesn't make much sense and suggest changes that might help. It's quite another to make those changes based on a set of rules anyone could apply, and then to compare the first version …
By Deborah Potter and Annie Lang Can changing the order of information or adding a simple graphic make a once-confusing story understandable? The answer seems to be yes, based on preliminary results of research conducted at Indiana University. The research compared two different versions of four complex stories. …
A study of news coverage in eight markets By Charlie Tuggle and Suzanne Huffman Watch enough local television news and you might get the impression that "live" and "late-breaking" are one …
Live! Late-breaking! Only on Channel 28! Local television news often is a high-decibel production. Stations eager to draw more eyeballs to their newscasts heavily promote their coverage as well as the tools they use to gather the news. But are viewers impressed? A preliminary NewsLab survey …
Surveys tell us that local television is the number one source of news for most Americans, and that two-thirds of those surveyed rate its quality as excellent or good.1 But local television news is not as popular as it once was. It's beginning to lose …
Ask Kim Olson, who graduated last year from Western Kentucky University, if she felt totally prepared for her first job and she laughs. "I felt adequately prepared," she says. Kim anchors morning newscasts at WLAC-AM in Nashville, TN, a bigger market than she expected to …
It's 8:30. The morning meeting is getting started. You have a great idea for a story about the county budget stalemate, but when you begin to describe it people start fidgeting. Finally, the managing editor says, "It's an important topic, but there are no pictures. …
