What Raycom Media hopes to learn from more than 100 small newspapers
As newspaper readership continues to decline and local TV news struggles to maintain its share of the audience, much is written about the impact on the business challenges for both. What can get lost in the conversation is the fact that local media are often …
Local newspapers more welcoming in commenting on news sites
Proximity is a strong driver for commenting on public news sites, and local newspapers are more likely to allow users to comment on articles than are national newspapers. A quantitative content analysis of 3,444 online news articles in nine Swedish newspapers has found the most engaged …