Using an experiment involving Twitter comments and a clip of the television show 30 Rock, researchers were looking to see if fake negative social media comments could hurt a person’s perception of a television show.
Professors Franklin Waddell of The Pennsylvania State University and Shyam Sundar …
Negative tweets can spoil TV enjoyment
Using an experiment involving Twitter comments and a clip of the television show 30 Rock, researchers were looking to see if fake negative social media comments could hurt a person’s perception of a television show. Professors Franklin Waddell of The Pennsylvania State University and Shyam Sundar …