Since “flattening the curve” first changed America in mid-March, television stations have done a remarkable job of covering the biggest story so far of the 21st Century. They have done this while overcoming logistic and equipment nightmares that would have shut down a less competitive …
News anchors are facing a different set of challenges as COVID-19 continues to alter their daily routines. While so much is changing around them, WTVA-Tupelo's morning anchors Morgan Burger and Daniella Oropeza agree that the best thing they can do is to foster a sense …
With the Olympics postponed, Wimbledon canceled and no local and regional tournaments to cover, sports reporters are shifting their focus. Though there may not be events to report, there are still stories to be told. “If you are able to tell stories, you should still be …
For WTVA meteorologist Matt Laubhan doing his live weathercast from his house for the first time wasn't easy. "Last night was my first live shot I ran all by myself. If it could break it broke. I couldn’t get in on the VPN, I couldn’t get …
Since publishing this story and posting it to the Stortytellers page on Facebook on March 19, at least 25 stations have indicated they have also begun having producers work from home and more are in the planning stages. We'll soon be posting a "how-to" for …
Local TV news stations have long been distributing video on their own websites, and those sites have become a significant source of revenue for them, as well as an important part of many stations’ overall digital strategies. In their “Future of Local TV News” study, researchers …
As a visual medium, television always intended to present beauty to attract the audience. There is a general understanding among television stations that women are expected to look younger and sexier and the white people are standard of beauty. So race and gender disparities have been …
We all saw the stories last year. More journalism job layoffs, not just in newspapers but web platforms like Huffington Post and Buzzfeed; even CNN reduced staff. Then, at the end of the year, a major merger, as well as some smaller acquisitions brought job …
As 2019 winds down we thought we would share with you the most-read stories of the year. Let's start with No. 9 and work our way backward. #9 Editorial cartoons relevant across digital media Turns out that editorial cartoons have not gone the way of the dodo. …
Rick McLaughlin is the news director at WAPT-TV in Jackson, Mississippi. He has been part of Hearst Television since 2010 , having worked in Cincinnati and Orlando before his recent move to Jackson. He says he learned to look at social media differently in the aftermath …
People get weather warnings from sirens, see the text at the bottom of the screen and watch reports on television; they hear alerts over the radio, and receive notifications on their smartphones. Still, there are deaths each year not just from tornadoes, but also hurricanes, …
Audience research consistently shows weather is a primary driver of news audience in every TV newsroom. And in many markets, members of the weather team are some of the most popular people on air. At WTVA in Tupelo, Matthew Laubhan is a fan …
