A recent article in AdAge highlights an interesting trend: Big companies are ditching their chief marketing officer positions. It’s not just CMOs themselves getting the boot—the job has always been a revolving door—but the very position itself is morphing or vanishing altogether. Johnson & Johnson, …
There are always two sides of the marketing communications profession. There’s the “creative” side, which involves copy and visuals, slogans, brand identities and campaigns. It’s what a target audience sees and interacts with via things like advertising, articles, collateral materials, point of purchase displays, signage, tweets, …
Dick Starmann served in Vietnam and came home to join McDonald’s, where over nearly three decades he rose from adverting manager to senior vice president of global communications before retiring. He traveled to more than 100 countries for McDonald’s to promote the company, better understand customers, …
It’s always tricky to share an honest opinion, even when a client asks you for one – you shouldn’t lie and say you like something if you don’t, but you need to be careful that you don’t screw up a good client relationship by being …
